Maruti Suzuki Ciaz became the best selling car in the mid-size segment in the first half of 2018. Since 2014, when the Ciaz was introduced to the market, Maruti has sold more than 2.34 lakh units of the sedan. In the month of September, the new Ciaz became the best-selling sedan in the segment overtaking the likes of Honda City, Hyundai Verna and Toyota Yaris. What is the main driving force behind the sales of the Ciaz? Let’s find out.
Unmatched fuel efficiency
Maruti Suzuki cars have always been known for their high fuel efficiency. With the facelifted version, Maruti introduced the SHVS (Smart Hybrid System by Suzuki) mild hybrid system in the petrol model of the Ciaz too. The system was already offered with the diesel engine options before the facelift. With the help of the system, Maruti Ciaz highest fuel efficiency in the segment. The all-new 1.5-litre petrol engine produces a maximum of 91 BHp and 130 Nm and returns a maximum of 21.56 km/l. The diesel version of the Ciaz is powered by a 1.3-litre engine and produces a maximum of 89 Bhp and 200 Nm. The diesel version of the car returns a phenomenal 28.09 km/l according to the ARAI test. This is one of the reasons behind the popularity of the Ciaz in the segment.
The Maruti Suzuki Ciaz in its newest form gets a lot of changes like updated bumpers, a new grille and LED headlamps. The Ciaz looks quite premium and is the freshest car in the segment. The LED projector headlamp increases the luxury factor of the vehicle. Maruti also sells the Ciaz only through the exclusive Nexa retail chain, which is a premium network of the brand. All these factors ensure that the Ciaz get noticed on the road as a premium offering and that pushes the sales further.
Customisation at the showroom
Maruti offers a range of customisation on their products. Even the Ciaz gets a long list of customisation options right at the showroom. The official customising products include body kits, chrome inserts, rear spoiler, leather covers, designer mats, better infotainment systems and much more. This allows the customers to make their vehicle unique right at the showroom and without worrying about losing the warranty for using aftermarket products.
Maruti’s resale value
Just like any other Maruti car, the Ciaz enjoys the brand value to the fullest. Maruti products enjoy superior resale value in the market and retain the best resale value. For people who want to sell and upgrade their cars every 3-5 years look for a vehicle with strong resale value and a strong brand presence in India. This is where the Ciaz gets the edge over the rivals.
Massive support network
Even though Ciaz is only sold through the premium dealership network of the brand, just like other Nexa cars, the Ciaz can be serviced at any of the Maruti Suzuki stations in India. Maruti Suzuki has the biggest service network in India and there is a dealership in almost all the corners of the country, including the remote locations. This gives assurance to the customers that they will never be far away from a service station if their cars break down or need emergency assistance.
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