The Maruti Suzuki Swift is easily among the most successful small cars in India. In its third-generation now, the India-spec Swift comes with evolved looks, more features, higher mileage, and a lot more. There’s really no surprise, then, that the new Swift has been immensely successful right from the day it went on sale here. Maruti Suzuki has already sold more than 25,000 units of the new car since its launch last month. Moreover, it has received over 90,000 bookings in less than 2 months. So, what makes the Swift so popular? Here, in this post, we have come up with 10 reasons for this car’s unparalleled success.
Really high demand
Of course, a big reason for such mind-boggling sales performance is the very high demand for the new car. While it was launched only last month, people started pre-booking the car from January-1 itself. The new Swift looks so promising that buyers are even ready to wait for months for the delivery of their car. Currently, there’s really no other car that enjoys such a high demand.
The new Swift not only offers both Petrol and Diesel engines but also offers the option of AMT on both the motors. What’s more, the AMT is available in both V- and Z-level trims. So, basically, buyers have a lot of options to choose from, depending on their budget and main requirements.
Maruti Suzuki has almost always made it a point to price the Swift very attractively. Things don’t change with the advent of the new model. On sale at a starting price of Rs 4.99 lakh, the new Swift comes across as a great value-for-money proposition.
The new Swift has to be the funkiest looking car in its class. It carries a design that has evolved very well, which means it looks sufficiently modern whilst carrying the DNA of the first Swift that was launched in 2005. The attractive design appeals to a wide range of buyers, which is another reason for the high demand for this car.
Vastly Improved Cabin
The earlier iterations of the Swift have received a lot of flak for their claustrophobic cabins. The new Swift, however, feels a lot airier. This has majorly to do with the substantial increase in the width. To put things in perspective, the new Swift has a width of 1735 mm, which makes it 5 mm wider than the Ciaz. Hence, having three passengers in the rear seat is no more a problem.
Confidence in Maruti brand (high peace of mind)
Among the biggest reasons for the high popularity of Maruti cars is the high confidence people have in the brand. Maruti not only prices its cars competitively but also makes sure that you don’t need to spend too much on maintaining them. The spares aren’t too expensive and you benefit from the company’s really wide service network. Even the new Swift benefits from these factors.
Freshest in Segment
Another factor working for the new Swift is the freshness it offers. The new Swift is the latest addition to the B1-segment of our car market. Hence, there is a lot of excitement for the new car. Also, the many new features and the modern design further enhance the freshness on offer. All this work together to make the car more desirable.
Just like other Maruti cars, even the Swift offers the best-in-segment fuel efficiency. Even the automatic variants of the Swift offer very high mileage figures, which is because of the AMT. The petrol engine variant of the 2018 Swift offers a mileage of 22 km/l. On the other hand, the diesel version offers 28.4 kmpl, which makes the new Swift one of the most fuel-efficient cars in India.
Standard Safety Features
The new Swift is safer than its predecessor. This is because of its new-age lightweight platform, which is not only lighter but also stronger. What makes the new Swift even safer is the long list of standard safety features. All the variants of the new Swift offer high-end safety features such as ABS, dual front airbags, and ISOFIX child seat mounts.
iCreate Personalization Options
The new Maruti Swift is available with the iCreate personalization options. Maruti offers roof wraps, body kits, interior upholstery options, and stylish wheel cover and alloys options under the iCreate umbrella. Hence, you can use these customization options to make sure your Swift looks nothing like any other Swift on the road.
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