The Tata Nexon EV is currently the most popular electric vehicle in the country, and despite its high price tag, the car is one of the best-selling EVs. Recently, the company launched a new variant of the model called the Nexon EV Max XZ+ Lux, priced at Rs 18.79 lakh. Following the launch of this variant, the company has now released an all-new commercial for the vehicle. The new commercial highlights all the features offered in the new Nexon EV Max sub-compact SUV.
The commercial has been released by the company on its official Tata Passenger Electric Mobility Limited YouTube channel and other social media platforms. The new advert has been created using computer simulations, but it looks appealing and provides a detailed list of all the features of the new Nexon EV Max. It starts off with some highlights and exterior shots of the vehicle and then lists the important specifications and features of the car.
Firstly, the commercial mentions that the Nexon EV Max offers an ARAI-certified range of 453 km and comes with a 40.5 kWh lithium-ion battery pack. The battery capacity is 33 percent more than the regular Nexon EV. Following this, the commercial highlights that the Nexon EV Max offers different levels of regenerative modes, and the car can be charged with a 50 kW DC charger, enabling it to charge from 0-80 percent in just 56 minutes.
Next, the commercial highlights the safety features of the Nexon EV Max. It starts off with its structural architecture, mentioning that the car has a fortified cabin based on a monocoque architecture. It also adds that the Nexon EV Max’s battery pack and electric motors are IP67 rated, making them dust and waterproof. Additional safety features highlighted in the commercial include ESP with i-VBAC, an 8-year or 1,60,000 km warranty on the motor and battery, disc brakes on all four wheels, auto vehicle hold assist, hill descent control, dual airbags, ISOFIX anchorage, and others.
Following this, the commercial highlights the performance of the popular sub-compact EV. It mentions that it offers multiple drive modes and can reach 0-100 kmph in just 9 seconds, which is quite quick considering the extra weight of the electric drivetrain. The Tata Nexon EV generates a maximum of 143 Ps and 250 Nm of peak torque. The commercial then highlights the newest feature addition of the car, which is the enhanced 26.03 cm (10.25 inch) touchscreen infotainment system by HARMAN.
The commercial highlights the features of this new infotainment system, mentioning that it offers connectivity options with Android Auto and Apple Carplay over WiFi, a high-definition rear-view camera, heightened audio performance with sharp notes and extended bass, and a voice assistant. The voice assistant can operate in 6 languages and respond to 180+ voice commands in English, Hindi, Bengali, Tamil, Telugu, and Marathi. The infotainment system also comes with a new user interface (UI). Other features of the Nexon EV Max include an electric sunroof, wireless charger, cruise control, a 7.2 kWh charger, connected car tech, LED DRLs, 16-inch alloy wheels, and leatherette upholstery in the interior.