Nissan Magnite bookings cross 40,000 Units, production boosted


Nissan has been able to gather 40,000 bookings for their newly launched compact-SUV, Magnite. The new car was launched by Nissan last year and the manufacturer is now working on fulfilling the high demands. Nissan has started a third shift to increase the production of the Magnite which will further help in reducing the booking period of the compact-SUV.

The Magnite got 5,000 bookings in just 5 days of launch and in January the number ramped up to 32,800 bookings and then in February, the Magnite crossed the 40,000 booking mark. Rakesh Srivastava – Managing Director, Nissan India said in an interview with CarandBike “As far as the current numbers are concerned, we’ve already crossed 40,000 bookings and we crossed them in the early parts of February. And the good part exactly is that the customers have appreciated the product, they have appreciated the brand connect and they are willing to wait. Most of them [customers] are early adopters to the brand and to the product.”

The current booking period of the Magnite is around four to six months. The booking period depends on factors like the city and the variant you opt for. To overcome the high demand, Nissan has introduced a third shift at their Oragadam plant in Tamil Nadu to increase production. According to Rakesh, the third shift should help in bringing down the waiting times to around two to three months. This waiting time is still considered by the customers rather than going for an alternative competitor in the market. He said “The third shift was initiated in early February and the plant has employed more than 1,000 workforces towards doing this,”

Nissan Magnite starts from Rs. 5.49 lakhs ex-showroom now, instead of the initial introductory price of Rs. 4.99 lakhs ex-showroom. Nissan has not yet hiked the prices of other variants. Speaking on this decision Srivastava said, “We also decided to hold on to the [introductory] prices of all the variants other than the entry variants. As a gratitude to the customers, we would like to extend the offer so that more customers can enjoy the product and the brand.”

As we also know that the world is facing a shortage of semiconductors. This has already affected manufacturers like Ford and Mahindra. On this Rakesh commented “The semiconductors, containers, and rising steel prices, all are universal challenges. They are not specific to a brand or an OEM, they are universal to the auto industry. Currently, we have been able to work it out with our suppliers in terms of consistency and continuity of the spare parts. But I believe and what I expect are these challenges getting bigger and bigger, in terms of meeting the timeline for delivery.”

Nissan Magnite is currently offered with a 1.0-litre naturally aspirated petrol engine and a 1.0-litre turbocharged petrol engine. The naturally aspirated petrol engine produces a maximum power of 72 PS and 96 Nm of peak torque. It is only offered with a 5-speed manual gearbox. The turbocharged petrol engine produces 99 PS of max power and 160 Nm of peak torque. It is offered with a 5-speed manual gearbox or a CVT automatic transmission.  It is based on the CMF-A+ platform that also underpins the Renault Kiger and the Renault Triber.