Nissan has sprung back to the sales charts beating the likes of Ford, Volkswagen and even MG Motor in the month of January 2021. With the help of Nissan Magnite, which the brand launched in the market towards the end of 2020 has already gained more than 33,000 bookings. The most affordable car in the segment – the Magnite has propelled Nissan’s position in the market.
According to the sales figures, Nissan has sold 4,527 units of vehicles that have allowed it to overtake the brands like Jeep, Ford, Morris Garages, Volkswagen and Skoda. Overall, Nissan is the ninth best-selling manufacturer in the market, which is a great leap for the brand, which only offers two products in the market – the Magnite and the Kicks.
Earlier this year, Indonesia-spec Nissan Magnite, which is exported from India scored a four-star safety rating in a test conducted by ASEAN NCAP. The Indian variant is also expected to be tested by the safety rating agency at a later date.
Nissan launched the Magnite at Rs 4.99 lakh, ex-showroom. The price of the base variant now been raised but all the other variants carry forward the same pricing. Even after the price hike, the Magnite remains the most affordable car in the segment, making it cheaper than the Kia Sonet by almost Rs 1.5 lakh. The Kia Sonet is the second-most affordable car in the segment.
High in demand
The Magnite remains high in demand in the Indian market and there is a waiting period for months in a few dealerships too. Nissan recorded that customers had booked 5,000 units of the Magnite within the first few days while the as per the last update by the brand, there are over 33,000 bookings on the car. With such high bookings, we sure think that Nissan will be able to continue similar dispatch numbers in the coming times.
The numbers released by the manufacturers is the dispatch numbers and does not indicate the actual units sold by them. The dispatched vehicles include test drive cars, showroom display cars and more. It is likely that the number will settle down in the coming few months but it has definitely pushed the growth of Nissan in the Indian market. The Magnite was the do-or-die product for the Japanese automobile giant in India and it really did well after its launch.
The Magnite is based on a modified version of the CMF-A+ platform. It gets powered by a 1.0-litre naturally-aspirated and a 1.0-litre turbocharged petrol engine options. Nissan also offers an automatic transmission with the turbo-petrol engine option.
Renault will soon launch the Kiger, which is based on the same platform. The launch is likely to happen in the coming few weeks. It should be noted that Renault has announced that they will price the Kiger lower than the Magnite, which will ensure a stiff competition for the new car. Both Kiger and the Magnite will be built on the same assembly line at the Nissan-Renault manufacturing facility.