Nissan introduced the all-new Magnite to the Indian market earlier this year. With the most affordable price tag, the sales of the Magnite took off in the market. It has become the best-selling vehicle from the manufacturer with the bookings crossing 50,000 units according to new information.
As per ET Auto, Nissan is working to increase production at the Renault-Nissan plant in Oragadamnear Chennai. Nissan is planning to increase the output to reach a monthly production of about 3,500 units. The target is to meet the revamped production by the month of July 2021.
Nissan Motor India had announced to hire as many as 1,000 additional workforces at its plant. The manufacturer utilised the new workforce as the third shift at the plant. With the popularity of the Magnite increasing, Nissan is looking at almost “three-digit” growth this fiscal. The manufacturer ended 2020-21 with a total sales growth of 6 percent with 18,886 units sold against 17,831 units sold in 2019-20.
Nissan Motor India Managing Director Rakesh Srivastava said,
“From February, the third shift has started. Now we are ramping up the production. We believe that going forward we should be able to take up this production, which is currently in the range of around 2,700 per month to close to around 3,500 per month in the next three months. This is the plan as of now, but this could be challenged by way of semiconductor shortage or shortages in terms of components or the Covid. The semiconductor situation has not improved and the challenge is only growing. The shortages are very very strong in the market. Normalisation will happen only after July. Currently, the challenge is still there and it is only increasing.”
Demand to rise in future
Amidst the COVID-19 pandemic, there is a severe shortage of raw material as semiconductors supply has been affected. However, Srivastava says that personal mobility preference will only rise in the COVID-19 era.
Nissan Magnite is only available with a petrol engine option in the market. With the rise in demand for petrol vehicles, Srivastava said that it is helping the manufacturer grow in the market too.
Nissan has only delivered 10,000 units of the Magnite in the market. However, there is a strong demand for the vehicle. Nissan already has bookings for more than 50,000 units of the Magnite. With the COVID-19, digital sales have also increased multifold. Earlier, only 1-2% of the business came from online sales while currently, more than 10% of sales come from online.
Nissan offers a total of 9 colours with the Magnite including four dual-tone shades. It gets a long list of features too including L-shaped LED Daytime Running Lamps, a fully digital instrument cluster and an instrument cluster that supports wireless Android Auto and Apple CarPlay. Additional features are available with the Techno Pak that adds features like a wireless charger, air purifier, puddle lamps, ambient lights, and JBL speakers.
Nissan offers two engine options with the Magnite and both are petrol options. There is 1.0-litre naturally-aspirated petrol that generates 72 PS – 92 Nm. It gets a 5-speed manual transmission only. There is a more powerful 1.0-litre turbocharged petrol engine that generates a maximum power of 100 PS and a peak torque of 160 Nm. It is available with a manual as well as an automatic CVT.