It’s not a matter of IF but a matter of WHEN. That nearly sums up Nissan’s plans of bringing the luxury car brand Infiniti and high performance car line GT-R to India. The Japanese automaker’s Chairman for India, Africa and West Asia, Mr. Takashi Hata, has confirmed that plans are indeed afoot. However, it could still take 3 to 4 years before the Infiniti and GT-R brands make it to Indian shores.
With Renault-Nissan’s manufacturing and engineering tie ups with Daimler (Mercedes Benz and Infiniti cars now share parts, platforms and production facilities), the completely knocked down (CKD) assembly route is also open to exploration. The CKD route for the Infiniti luxury car brand would allow Nissan to price the Infiniti range competitively and take the fight to the Teuton trio of Audi, BMW and Mercedes Benz, who currently dominate the market here.
The high performance Nissan GT-R supercar, on the other hand, will be a completely built unit (CBU) import. The volumes that the Nissan GT-R will garner in a market like India is minimal at best, and this obviously means that the CKD route will be too expensive for the Japanese automaker. To be sold as a halo car, highlighting Nissan’s car building capabilities, the Nissan GT-R is expected to be priced above the 1.5 crore rupees mark.
The Infiniti range of luxury cars will come in at much more affordable prices that actually undercut prices of similarly kitted German luxury cars. The Q30 sporty hatchback and the QX30 crossover, two cars that will make their international debuts next year, could be the first crop of vehicles that Infiniti brings to India. With Japanese pedigree, cars from the Infiniti luxury car brand are expected to be more reliable than their German counterparts.
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