Japanese automaker Nissan’s Chief Planning Officer, Mr. Andy Palmer, has made it clear that the Infiniti luxury car label is a inevitability for the Indian premium car market. The Infiniti is Nissan’s luxury label that builds a range of cars with various body styles such as hatchbacks, coupes, sedans and crossovers. The Infiniti Q30 concept, which will hit production in 2015, could be the luxury car that Nissan is considering for the Indian market.
Interestingly, the Infiniti Q30 luxury hatchback is based on the Mercedes Benz MFA platform that is also used by cars such as the A-Class, B-Class, CLA sedan and GLA crossover. Mercedes Benz, Nissan and Renault recently tied up for a car factory in Mexico. The Renault 1.5 liter K9K turbo diesel engine will find its way into the A-Class and B-Class car models while Mercedes Benz supplies the 2.2 liter-4 cylinder turbo diesel engine to Infiniti for use in the Q50 sedan.
Infiniti will also add a compact crossover, dubbed the QX30 to the Infiniti entry level luxury car range. The Infiniti Q30 and QX30 will be pitted against the likes of the Audi A3 hatchback and the Q3 crossover. Mercedes Benz plans to assembly the MFA range of cars in India, through the CKD kit route. Given the growing co-operation between Nissan and Daimler (Mercedes Benz’s parent group), introducing the Infiniti brand to the Indian car market, with local assembly to boot is on the Japanese automaker’s mind.
As of now, Nissan operates in the budget car space in India with the Datsun low cost brand, while Nissan handles the mid segment of the car market up to 25 lakh rupees. Introducing the Infiniti brand in India will give the Japanese automaker a foothold in the fast growing luxury car market of the country, currently dominated by the likes of Audi, BMW and Mercedes Benz. That the Infiniti range of cars come in diesel power is an advantage that Nissan wouldn’t want to fritter away.