Electric mobility is slowly creeping up to the top pedestal of alternative modes of transportation that can be used to combat the increasing demand for fossil-fueled vehicles. India, which is the biggest two-wheeler market in the world is now also picking up pace in the adaption of these electric two-wheelers. Recently one of the major electric scooter manufacturers of India Okinawa Autotech Pvt. Ltd. shared their achievement of a huge milestone. The company revealed that they have now crossed the 100,000 mark in the Indian market.
Okinawa attributed the reaching of this milestone to the success of their models iPraise+ and Praise Pro scooters. These electric scooters contributed to a massive 60-70 percent of the company’s overall sales. Apart from these Okinawa also sells a number of other slow-speed and high-speed electric scooters which are all manufactured in the company’s plant in Alwar, Rajasthan. In addition, the company has also revealed its plans to open up a new factory in Bhiwadi, in the same state. The company has said that the INR 200-crore manufacturing plant will have a production capacity of 1 million units.
MD and Founder of Okinawa Autotech, Jeetender Sharma, shared his remarks on the achievement of this milestone by stating, ” We are glad and appreciative to those who expressed their belief in Okinawa and therefore helped us achieve this milestone.” With our dynamic product selection and unique riding experiences, Okinawa has set new milestones in the mass penetration of Electric Two-Wheelers in India since its beginning. We’ve had only one strategy from the start: raise awareness and debunk all kinds of myths around EVs. We will continue to cater to the requirements of the purists, while also fulfilling the aspirations of a new base of the youth who have a very different approach with two-wheelers. We remain committed in our endeavour to serve our consumers with exciting new launches and curated experiences.”
Currently, Okinawa operates a dealership network of more than 400 dealers across the nation. This network consists of Okinawa dealerships in metro cities as well as Tier 2, Tier 3 and rural markets of the nation. Earlier this month the company launched its first-ever Experience Centre, Galaxy in Dehradun – the capital of Uttarakhand. This Galaxy store is a novella of the brand Okinawa to engage its customers with the concept of Electric-2-Wheelers. Additionally, the company has stated that there are plans to expand its Galaxy stores in more than 50 locations in India.
As of FY21, Okinawa Autotech commands a market share of more than 17 percent in India. The electric scooter manufacturer is the second biggest company in India and stands just behind the biggest EV scooter company Hero Electric which triumphs the market with a whopping market share of more than 36 percent. Third on the list is Coimbatore-based electric vehicle maker Ampere Vehicles which has a market share of 14 percent. Okinawa’s most popular models I-Praise + and Praise Pro are currently priced at Rs 99,708 and Rs 76,848 (ex-showroom) respectively.