Honda wants existing Civic owners to buy the new model: Here's why

Old Honda Civic owners, Honda is counting on you to buy the new Civic

Goodwill! That’s what Honda is banking on for the all-new Civic sedan in the Indian market. The Japanese car maker ha sold over 40,000 units of the Civic sedan in India, and is hoping that a large proportion of previous Civic owners will buy the new one. That’s because the Civic has been somewhat of a cult car in India, and a lot of existing Civic owners are looking for a newer version.

The all-new, 10th generation Honda Civic will be launched in India in early 2019. The car launched here will be a facelifted model, and will be offered with both petrol and diesel engines. It’ll be for the first time ever that Honda will sell the Civic with a diesel engine in India.

Gaku Nananishi, the CEO of Honda Cars India said,

We have a lot of existing Civic owners who are looking to buy a newer version of the vehicle; that’s the positioning of the product. We have sold around 40,000 units of the Civic in India.

The Civic sold in India will be offered with the 1.8 litre i-VTEC, 4-cylinder petrol engine, pushing out about 140 Bhp. This is the same engine that was offered on the Civic sold in India previously, and is highly regarded for reliability and smoothness.

The other engine of course, will be the all-aluminium 1.6-litre i-DTEC offering with 120 Bhp and 300 Nm. Both the petrol and diesel engines will get 6-speed manual gearboxes as standard. While a CVT automatic gearbox with 7 stepped ratios is expected on the petrol, the diesel is slated to get a 9-speed automatic gearbox.

The 10th generation Civic is larger and more fuel efficient. It gets a brand new design, which is very different from what the older Civic looked like. As for equipment, the new Civic will be feature-rich. It’ll be positioned between Rs. 16-20 lakhs, as a car sitting above the City sedan in terms of pricing. In fact, Honda will be looking to get City owners to upgrade to the new Civic. Competitors for the new Honda Civic will include the Toyota Corolla Altis, the Hyundai Elantra and the Skoda Octavia.

Via AutocarPro


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