Pioneer launches new car audio devices in India

Pioneer India has unveiled its series of car audio systems for 2011 in India.

The company’s car audio systems use Mosfet 50W x 4 amplifiers and have USB ports. The Pioneer audio systems are compatible with multiple digital file formats including MP3 and WMA.

Pioneer’s range for 2011 includes Pioneer Champion series with deep bass, A series which has high powered speakers, DEH series which lights up in more than 200,000 colors, and AVH series which has a touchscreen.

Speaking at the launch, Tomoyuki Komiya, managing director of Pioneer India, said, “India is a market that offers huge avenue for growth in car audio segment. With a series of new car launches planned in 2011 by most car manufacturers, there is immense potential for our offerings. The 2011 series of in car multimedia are in sync with the consumer preferences and bring international experience closer to Indian consumers.”

Pioneer hopes to control 40 percent of the Indian car audio system market in the coming months. Its current market share is at 30 percent with the sale of 2 million car audio systems per year. However, as Komiya points out, the car audio system market itself is expected to grow, so Pioneer will have to sell more than 2.6 million systems to achieve its aim. The company’s products are available at 2,000 retail outlets across India. Japanese-make Pioneer imports ready-made systems to the country and has no manufacturing or research unit in India.

Pioneer’s range of audio car systems for 2011 also has some unique features such as some of them can be paired with up to 5 mobile devices. This feature, along with Bluetooth, makes the system capable of communicating with smartphones or tablets, etc. Pioneer audio car systems also have telephone books that can contain 5,000 entries. They have 8 band sound equalizers; can be connected to an LCD screen behind the front seat of the car, and it’s possible for the passengers in front to listen to songs while those at the back watch a movie. Pioneer’s systems can also run an image slideshow while there’s music playing in the background.

The new range from Pioneer supports auxiliary source devices such as iPods and iPhones, USB drives or smartphones and has a new user interface with shortcuts and similar conveniences.

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