Toyota is all set to launch the new sub-4 meter compact SUV Urban Cruiser in the market. This will be the second rebadged product to come out from Maruti and Toyota partnership. Toyota Urban Cruiser as we all know is a rebadged Maruti Brezza and will compete with cars like Brezza, Hyundai Venue, upcoming Kia Sonet, Tata Nexon, Mahindra XUV300 and Ford EcoSport in the segment. Toyota had already started accepting bookings and after it received an overwhelming response, Toyota Kirloskar Motor (TKM) announced a ‘Respect Package’ as an early-movers advantage for customers who pre-book the Urban Cruiser.
Commenting on the announcement of the Customer Appreciation Package, Mr. Naveen Soni, Senior Vice President, Sales and Service, TKM, said,
We are truly touched by the response the ‘Opening of Bookings’ for the Urban Cruiser has received, across the country. The Respect Package is our way to express our gratitude to our customers and welcome them to the Toyota family. Customer trust and brand loyalty spur us to push ourselves harder to deliver the Urban Cruiser to them on time. The all-new Toyota Urban Cruiser introduces the customers to Toyota’s SUV design and world-class after-sales experience. The Urban Cruiser will be fully revealed in a launch event this festive season, with announcements on the pricing, variants and delivery schedule.
Under this recently announced package, customers who have shown interest in Toyota products and have booked the Urban Cruiser before the official launch of the product even before seeing the vehicle or the price, will enjoy “a no-cost periodic maintenance” for up to 2 years. Over the years, customers have bestowed their trust in Brand Toyota and this gratitude program aims to respect their faith in the brand.
Urban Cruiser as mentioned above, is a re-badged Maruti Vitara Brezza with minor cosmetic changes. It gets signature Toyota grille with redesigned front and rear bumper. It will be powered by a new K-Series 1.5 litre, four-cylinder Petrol Engine available in a choice of Manual Transmission (MT) and Automatic Transmission (AT) with superior fuel efficiency. The automatic versions will be available with a Smart Hybrid system similar to what is seen in Brezza. Booking amount for upcoming Urban Cruiser is Rs 11,000 and can be booked online or by visiting the nearest Toyota dealership.