PSA Group is aiming to re-enter the Indian automotive space with the CK Birla group. The French automaker has already bought the iconic Ambassador brand in India, and now they have revealed their Indian plans for the future. The group currently owns three brands, Peugeot, Citroen and DS.
According to a report in ET, the group is not planning to aim the entry-level segment in India. The group is planning to bring in a series of smart cars. With the current planning in place, the first car from the brand will land in the Indian market by 2020.
The group is planning to launch three cars initially in the market. The first one will be SUV-inspired hatchback that will be launched in the Swift segment. With the current popularity of the SUVs in India, the PSA group may get a lot traction in the segment.
The initial launch will be followed by a compact SUV and a mid-size sedan. The SUV will be targeted at the Renault Duster and Hyundai Creta segment while the sedan will be targeted at the Honda City and Maruti Ciaz segment. The cars are internally codenamed as Smart Car 1, Smart Car 2 and Smart Car 3.
The cars will be made on the PSA Group’s ‘CMP platform’, which is a modular platform and enhances the cost savings. The vehicles will be developed specifically for the emerging markets like India. PSA will also target newer markets like Iran, Latin America and the ASEAN region with the new models.
The target of 2020 will also mark the new rules and regulations for the Indian cars with the BS VI and Bharat New Vehicle Safety Assesment Program (BNVSAP) regulations becoming the standard for all the vehicles in India. The new rules will force manufacturers to increase the price of the vehicles, which in turn will allow PSA Group to price their products closely to the competition.
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