Royal Enfield has an exceptional track record when it comes to sales in India. The Indian brand sells the most number of motorcycles in India above the 300cc segment. Well, Royal Enfield seems to be becoming the favourite of the UK too. In June 2020, Royal Enfield Interceptor 650 became the best-selling motorcycle in the UK.
The official sales data revealed by the Motorcycle Industry Association (MCIA), the Yamaha NMAX 125 was the best-selling two-wheeler in the UK with 445 units. The Royal Enfield Interceptor is on the second spot with 196 units against its name. The third best-selling two-wheeler and the second best-selling motorcycle is the BMW R 1250 GS with 188 units.
The UK motorcycle market saw one of the worst two-wheeler sales for a long time. Comparing the sales data of April 2019 and April 2020, there is a total fall of 83% sales. Due to the COVID-19 related lockdown and restrictions, the sales have dropped around the world. In the UK, the sales of two-wheelers saw slight progress with 5,394 units in May. In June, the sales rose to 12,520 units. MCIA also reports that the June 2020 sales are 14.8% higher compared to the same period last year.
The Royal Enfield twins – Interceptor and Continental GT650 are the first modern-day multi-cylinder motorcycles. Both the bikes are manufactured in India and are exported to the European market. It should be noted that both the bikes are on sale in the Europe market since 2018. When launched the Interceptor carried a price tag of Rs 5.17 lakhs in the UK market. The UK technical centre of Royal Enfield played a vital role in the development of the Interceptor and the Continental GT650.
Both the bikes draw power from a newly developed 648cc, parallel-twin, air-cooled, 8-valve, SOHC, fuel-injected engine that produces a maximum power of 47 Bhp and peak torque of 52 Nm. It gets a slip-assist clutch with a 6-speed transmission.
Back in India, the Interceptor is the most affordable parallel-twin engine powered bike that you can buy. Both the bikes – Interceptor and the Continental GT650 are doing extremely well on the sales charts too. Royal Enfield has dominated the higher capacity market in India for a long time and will continue to do so for a long time.