REAL reasons why everyone’s buying the Jeep Compass SUV

The Jeep Compass SUV has outsold the Mahindra XUV500 and the Tata Hexa for 2 consecutive months. And sales have been climbing consistently, month on month. With more variants to be introduced next month, the Compass is likely to continue its good run in the coming months, too. But why’s everyone buying India’s lowest priced Jeep? We tell you!

Fresh!

Yes, the Compass is totally fresh, and looks way more contemporary than established competition – the Mahindra XUV500 and the Tata Hexa. For buyers who seek something new and novel on Indian roads, the Jeep SUV is ticking all the right boxes.

Sweet pricing…

Jeep has positioned the Compass to target a wide range of SUVs. At the lower end, the Jeep SUV starts just over Rs. 15 lakhs – tempting Hyundai Creta buyers while the higher-end variants of the SUV take on the Mahindra XUV500. The arrival of the Compass has obliterated sales of the Hyundai Tucson, which starts from about 18 lakh rupees. This 3 lakh rupee price difference is what’s driving Compass sales, and that’s exactly what ‘sweet pricing’ is all about.

Feature loaded

In terms of safety features and creature comforts on offer, the Compass is right up there. From 6 airbags, ABS, ESP, traction control and hill-hold assist to even a four wheel drive system on the top-end diesel variants, the Compass caters to a wide audience, at multiple price levels.

Petrol & diesel options

A lot of SUV buyers in India are opting for petrol engined models. Jeep offers both petrol and diesel engine options on the Compass sold in India, widening the target set of buyers. In fact, Mahindra has even responded with the XUV500 Petrol, but the Compass has a big advantage over competition as it offers a turbopetrol engine with 160 Bhp-250 Nm, and a quick shifting 7 speed twin clutch automatic gearbox as an option.