Maruti Suzuki have just closed the month of September with a pretty good sales figure. In fact, the top six cars among the top ten best sellers of September were from the Maruti stables and a total of seven cars in top ten, the other three being Hyundais. The top spot for sales this time was taken by the Maruti Swift with 22,228 units shipped out of the factory. That’s a growth of more than 3,000 units as compared to August which saw 19,115 units leave the factory. Now, let’s take you through the reasons as to why the Swift is selling so well.
Tried and Tested name
The Swift graced our shores one fine day in 2005. It has been a runaway success since then and has inspired one more iteration out of it, called the Dzire. Due to such a long presence in market and strong sales, it has built a bit of reputation among the masses as an excellent choice in the hatchback segment. The Swift gets many 2nd, 3rd and even 4th time buyers who get the same car again because of its proven reliability and trust.
Efficient and smooth engines
The Swift comes equipped with a 1.2 litre VVT petrol engine and 1.3 litre turbo diesel engine. The petrol motor churns out 83 Bhp of power and 113 Nm of torque while the diesel unit dishes out 75 Bhp of power and 190 Nm of torque. While the power figures may almost be the same as on the last generation car, the newer model is quicker because it’s lighter by around 100 kg. The light body weight along with smooth power delivery makes it a rather fun to drive car. It is more frugal too because of taller gear ratios and light weight. In fact its among the most fuel efficient cars of its category.
Peace of Mind
It can’t be denied that being a Maruti car, the Swift certainly is easy to own. The company has been in the market for around for 35 years now and has built an excellent dealership/service network. Maruti cars are generally easy on the pocket in terms of after sales service as parts are cheap and readily available. A typical Swift owner thereby enjoys a complete peace of mind as he is assured of the after sales service. Also, the Swift commands a good resale value, which adds up as another plus point for the car.
Stylish inside out
This has been a strong point of the Swift ever since the first generation car. The Swift has always been a smart looker and with the current model, Maruti has upped the game further. One of the major complaint of the previous generation Swift owners was the lack of rear seat room but that too has now been improved and the rear bench is among the roomiest and comfiest in its class.
Something for everyone
Maruti offers the Swift with a host of trim and engine-transmission configurations. Additionally, the car comes with an automatic option on both the diesel and petrol variants. The automatics comes not only in one but two trims in both the petrol and diesel variant which makes it quite a attractive option for everyone. The car starts at Rs. 4.99 Lakhs and goes all the way up to Rs. 8.76 Lakhs. Maruti has made sure that there is something for everyone and at every price point for the Swift.
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