Renault India has hiked the price of its compact SUV, the Duster by Rs. 30,000 for the petrol variants and Rs. 40,000 for the diesel variants. Renault says the Duster was launched with introductory pricing, and the rising cost of raw materials and fluctuating foreign exchange rate has forced this hike.
This price rise is effective today, October 1, 2012, and all bookings made from now on will be at the new price. However, Renault has said that those who have already booked the Duster before August 31, 2012, and have been waiting for delivery will not have to pay the new price, and can get their vehicles delivered at the old rate. The waiting period for the Duster is up to nearly three months now and Renault has increased the number of shifts for Duster production at its plant in Chennai, to meet this demand.
New Renault Duster prices
Petrol (ex-showroom Delhi)
Renault Duster RXE: Rs. 7.49 lakh
Renault Duster RXL: Rs. 8.49 lakh
Diesel (ex-showroom Delhi)
Renault Duster RXE 85: Rs. 8.39 lakh
Renault Duster RXL 85: Rs. 9.39 lakh
Renault Duster RXL 85 Option: Rs. 10.39 lakh
Renault Duster RXL 110: Rs. 10.39 lakh
Renault Duster RXZ 110: Rs. 11.39 lakh
Renault Duster RXZ 110 Option: Rs. 11.69 lakh
The price of the base petrol Renault Duster goes up from Rs. 7.19 lakh to Rs. 7.49 lakh ex-showroom, Delhi, while the price of the base diesel (RXE 85PS) goes up from Rs. 7.99 lakh to Rs. 8.39 lakh, ex-showroom Delhi. The top-end Renault Duster RXZ Option will now cost Rs. 11.69 lakh, ex-showroom, compared to Rs. 11.29 lakh earlier.
After this price increase, the value-for-money proposition, which was anyway quite slim with the Renault Duster now gets eroded even further. The top-end Duster is just Rs. 20,000 cheaper than the Scorpio VLX four-wheel drive manual transmission. But when you look at features offered, the Scorpio offers more than the Duster. Read: Renault Duster vs Mahindra Scorpio
However, the Duster has been selling over 3,100 units a month, in the past couple of months, with Renault chalking up bookings of over 20,000 vehicles. This is when Renault had set itself a very conservative target of 15,000 vehicles by the end of the financial year, a target it is set to cross very comfortably. Read: Renault Duster road test
Looking at how the Duster has been selling, Renault has decided to cash in on the demand, just at the start of the festive season. This price increase was expected as the Duster was launched with introductory pricing, but it just wasn’t expected so soon. Will this increase in prices put the brakes on Duster sales? Share your thoughts with the CarToq community.