ULTRA-rich Sardar has a Rolls Royce for every turban colour!

By Dennis James

London-based Sikh Entrepreneur Reuben Singh earlier this year took to Twitter to share his epic response to a comment by an Englishman who mocked his turban by calling it a ‘bandage’. Singh responded by making a bet for charity with the originator of the comment where he was challenged to match the colour of his Turbans to his cars for an entire week. Mr Singh responded in style, matching the colour of his turbans to his fleet of Rolls Royces for the entire week of the challenge.

Images of Mr Singh’s response to the challenge set for the bet went viral on various social networking sites including Twitter and over the year have become a matter of pride for the Indian community across the world with many hailing his epic response to turban challenge.

Reuben Singh was once called the British Bill Gates and today is the CEO of AlldayPA, a British contact centre company that he founded in 2005. He is also the CEO of Isher Capital, a boutique private equity firm. However, Mr Singh’s journey to his current levels has been a topsy-turvy one.

Singh started Miss Attitude when he was just 17 and it became a popular fashion chain in the Uk during the 1990s. Unfortunately, the debt-ridden nature of his business empire forced him to sell off Miss Attitude for what is believed to be just £1 (Rs 94.56 in today’s money).

Singh then started AlldayPA in 2005, but he was forced out from his company after being declared bankrupt in the year 2007. Once out of bankruptcy a year later, Reuben Singh built himself back up and took back control of AllDayPA and was appointed CEO of the Call Answering Service company in 2015. The company now employs 500 people.

While his story is indeed a topsy-turvy one, Mr Singh’s return to the top of the pile has been nothing short of impressive. The rise from ashes once again also helped him give an answer to a racist quip regarding his turban with unmatchable style and ensured that a charity gained some extra help to carry out its tasks.

The Rollers showcased by Mr Singh in his Challenge range from the Ghost Series II to the Phantom VII Drophead, which was once India’s most expensive car with a price tag of Rs 8.38 crore. That title now belongs to the Phantom VIII LWB which currently retails for Rs 11.35 crores.


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