Royal Enfield, the world’s oldest motorcycle manufacturer is also the best-selling brand above the 300cc category in India. However, in recent times, the manufacturer has seen a drop in sales due to the slowdown in the market. Royal Enfield’s entry-level motorcycle is currently powered by a 350cc engine, which is why the most affordable Royal Enfield has priced at Rs 1.21 lakh. To make the Royal Enfield bikes accessible to more buyers, a new motorcycle is currently in the pipeline and will be launched in the coming times.
The Economic Times report that Royal Enfield is currently working on an all-new model that will become the new entry-level motorcycle of the brand. The Royal Enfield’s current entry-level bike is the Bullet 350. However, with the ex-showroom price of Rs. 1.21 lakh and the rising price of the two-wheelers due to the mandatory safety equipment, BS6 compliant engine and mandatory initial insurance term, the on-road cost has seen quite a rise in the recent years.
The details of the bikes are not known yet. Currently, a study is being carried out by Royal Enfield’s R&D Centre in India. Based on the new study, Royal Enfield will start developing the bike. The all-new bike is currently in initial stages of planning and it may take quite some time before the actual product comes out. Developing an all-new bike from scratch does take years of development and the all-new bike is expected to be launched by 2023 if it gets a green signal.
Apart from the all-new 250cc bike, Royal Enfield is also planning to launch a no-frills version of all its models in India. The customers will be able to add the customisation and personalisation bits on their own. This will attract young buyers and will further push sales. The brand is taking the steps to attract more buyers who keep the Royal Enfield brand in high regard because of its customisation options.
It should be noted that the Royal Enfield’s UK Technical centre is currently working on higher capacity bikes to take on the likes of Harley-Davidson. Recently, the brand launched the all-new 650 Twins comprising of the Royal Enfield Interceptor and the Continental GT and both the bikes have become a grand success in the Indian market and many international markets. Yet the sales of Royal Enfield saw a double-digit slide in last four months after growing at a double-digit rate in the last five years.
The all-new Royal Enfield will likely be priced below the Rs 1 lakh mark, which will make it accessible to the customers with a lower budget. The all-new bike is also likely to get an all-new engine. However, to keep the DNA alive, it may get the classic thump sound, which makes the Royal Enfield bikes popular.