Royal Enfield Interceptor and Continental GT 650, the latest models from the brand have become extremely popular in the Indian market. Royal Enfield releases the sales data of both the bikes as combined numbers the latest sales figure of April shows that it is leading by a big margin over any other premium rival bike in the market.
In the month of April, Royal Enfield sold as many as 2,014 units of the Royal Enfield Continental GT 650 and the Interceptor. In comparison, all the other entry-level performance bikes like the KTM 390 Duke, TVS Apache RR310, BMW G310R, BMW R310 GS, Yamaha YZF-R3 and even Kawasaki Ninja 300. Both the Royal Enfield bikes are the most affordable choices in the segment. This makes the Royal Enfield 650 Twins a much better choice.
Comparing the numbers of competitors, KTM sold only 507 units of 390 Duke while TVS sold around 183 units of the Apache RR310 in the Indian market. Twin-cylinder powered rivals like the Yamaha YZF-R3 sold 40 units in the same time period while Kawasaki sold 95 units of the Ninja 300 in the month of April. The more premium-priced single-cylinder engine powered BMW 310 twins have also sold much lower than the Royal Enfield Twins. So what makes the Royal Enfield 650 Twins so popular in the segment? Well, here are a few reasons that will tell you the real reasons that drive the sales of the Royal Enfield 650 Twins.
Value-for-money price tag
At a starting price of Rs 2.48 lakh, ex-showroom price, the Interceptor is the most affordable twin-cylinder motorcycle that you can buy in the Indian market right now. The Continental GT 650 is priced at Rs 2.57 lakh and remains cheaper than the likes of Yamaha YZF-R3 (Rs 3.5 lakh) and Kawasaki Ninja 300 (Rs 2.98 lakh). Even the 390 Duke is priced similarly at Rs 2.45 lakh, ex-showroom that makes the Interceptor and the Continental GT 650 a lucrative deal.
The Royal Enfield Interceptor 650 is a very practical bike for daily usage. It offers a laid-back relaxed position that can be utilised inside the city limits and the highways too. The Royal Enfield 650 Twins are extremely smooth and offer a vibration-free experience. This is something that attracts customers from different spheres to the bike. The Continental GT650 is equally practical and is targetted at the riders who want a sportier position of riding.
Royal Enfield legacy
Royal Enfield has a huge fanbase in India and has become a cult brand over the years. The fact that the Royal Enfield is the oldest motorcycle brand in the world further makes it iconic among the youths. Also, the 650 Twins are quite different from the rest of the Royal Enfield bikes. They are much modern in technology while offering the same iconic design.
A great upgrade option
Royal Enfield was the best-selling brand above the 300cc two-wheeler segment in India. However, the customers who wanted to upgrade from their Royal Enfield bikes to choose the same classic design with the modern-age engine had to go for Harley-Davidson or Triumph. Now, the choice is much easier to make for the existing customers who want to do an upgrade.
While power-hungry customers may go for the KTM 390 Duke in the market but the new Royal Enfield 650 Twins offer more power on the paper. They are powered by a 649cc, air-cooled engine that generates a maximum of 47 Bhp and 52 Nm. It is much higher than the Kawasaki Ninja 300 that generates 40 Bhp – 28 Nm and KTM 390 Duke that generates 43 Bhp – 37 Nm.