Royal Enfield is among the oldest and most recognized motorcycle brands in the world and has a huge fan following in India as well. However, the company has been witnessing a sales slowdown since the past few months which, in fact, has hit the whole industry hard. The latest models by Royal Enfield in the form of the 650 twins have been a major hit in both national and international markets but since they are high displacement expensive motorcycle, they are not bringing in big sales volumes. For the same, Royal Enfield is working on a new motorcycle based on the Bullet that will act as the least expensive, entry-level model in the company’s lineup.
While it was known for some time now that Royal Enfield is contemplating the idea of a smaller and cheaper bike, a recent report by ACI confirms the same. The report also says that the new affordable bike by Royal Enfield will be based on the Bullet platform. To let you know, RE is also working on the next generation models of the Classic and Thunderbird motorcycle series that will use a double-cradle frame but this new bike will be built using the old Bullet platform to keep the development costs down.
The reason behind this move is pretty obvious. The manufacturer registered double-digit sales growth figures for about 6 years consecutively but in March 2019, the sales declined by 20 per cent. April 2019 saw a decline of 17 per cent and the same continued over to the next month as well. The most affordable motorcycle in RE’s lineup is the Bullet 350 priced at Rs. 1.21 lakh (ex-showroom, Delhi and hence, a lower-priced model with the same brand appeal is the need of the hour for the manufacturer in order to draw in good sales.
Talking about this new affordable bike by Royal Enfield, the report by ACI says that it will have a blacked-out treatment for the engine and a few other components like the indicators among others. The fuel tank badge will sport a simpler design and chrome won’t be as abundant as on the current crop of RE bikes. One can consider the design theme to be similar to the Thunderbird X series with brighter paint shades and blacked-out body panels among other similar elements to make the bike look modern.
The mechanicals, however, are expected to remain untouched and the bike will most probably sport spoked rims along with regular tubed tires in a bid to keep the price tag low. We expect the pricing of this new, cheaper Bullet to be under Rs. 1.10 lakh in order to be competitive. he main attraction point will be the RE badge and old-school design as on most of the Enfield bike but if the company manages to keep the prices low, this bike may turn out to be just what the doctor ordered for RE.