Royal Enfield, the largest motorcycle manufacturer above the 350cc segment in India has launched its most affordable motorcycle in the Indian market today. After the launch of the Royal Enfield Bullet 350X, the brand has also announced the reduction of maintenance charges of the bikes. Royal Enfield bikes are now up to 40% cheaper to maintain.
The new initiative to bring down the cost of ownership of the Royal Enfield motorcycles will ensure cheaper ownership and maintenance cost for the range of Royal Enfield motorcycles. Royal Enfield’s range of motorcycles including the Bullet, Classic and Thunderbird will be cheaper to maintain. However, no such reductions have been announced for their twin-cylinder powered motorcycles – Interceptor and the Continental GT 650.
To reduce the cost, Royal Enfield authorised service centres will start using a new process and new technology. The authorised service centres will now start the use of a new mix of semi-synthetic oil for servicing. This will increase the oil replace interval, which in turn will increase the service interval too. Currently, the Bullet, Classic and Thunderbird range have a service interval of 3 months or 3,000 km. The new service interval will be 6 months or 5,000 km. It will significantly reduce the ownership cost, which according to Royal Enfield is about 40%.
The oil change interval will now be 12 months or 10,000 km, which is a significant increase from the current 5,000 km or 6 months period. The new strategy will help customers save a lot of money and Royal Enfield has estimated up to 40% savings over a period of 3 years. This new regime is applicable to all the bikes powered by the Unit Construction Engine motorcycles.
Royal Enfield is a popular brand in the Indian market and has a cult following. The Royal Enfield’s Interceptor and Continental GT650 have gained extreme popularity in India and the international markets. The new 649cc, the twin-cylinder engine from Royal Engine is the first from the brand in modern times. However, due to a slump in the automobile markets, the overall sales of the brand have come down by a lot. Royal Enfield still stays ahead of all other manufacturers above the 300cc segment in India. In the future, a lot many more bikes are planned on the new 650 Twins platform. Royal Enfield is also expected to bring in new models like Himalayan 650 and Classic 650 in the future. However, it is not known when exactly the launches will happen.
With the reduced ownership cost, Royal Enfield is expected to attract a larger number of customers. Currently, there are about 930 dealership touchpoints in India and there will be 250 more dealer touchpoints that will be inaugurated in India in the near future.