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Royal Enfield launches Classic 350 in new colours: ‘Make it Yours’ customization program goes live

Royal Enfield launched the Make it Yours configurator with their 650 twins. While the motorcycles were a big hit in the market, the configurator was not compatible with some of the motorcycles. Recently, the Chennai based manufacturer launched the Meteor 350 which replaces the Thunderbird in their line-up. The motorcycle received a good response from the market and enthusiasts. Due to which they already have more than 8,000 bookings for the Meteor 350. They also introduced the Meteor 350 with the Make it Yours configurator.

The configurator allows you to customize and accessorize their motorcycles on the website, mobile application and through the dealerships too. All the accessories of Royal Enfield get a 2-year warranty as standard, which seems like a good deal because until now people were opting for after-market accessories which don’t really come with any sort of warranty. You can see a 3-d model of your motorcycle while configuring it. It allows the buyer to personalise the motorcycle as per their choices. Currently, only Royal Enfield is doing custom motorcycles in the segment, which helps to make their motorcycles unique.

 

The latest motorcycle to join the configurator is the Classic 350. Eventually, the configurator should get compatible with all the motorcycles of the Royal Enfield. The Classic 350 has been the most successful motorcycle for the Royal Enfield so it makes sense that the configurator is available for the motorcycle. Royal Enfield has also added two new vibrant colours to attract the younger generation of buyers. There are the Orange Ember and Metallo Silver.

These new colours also get you the benefit of alloy wheels and tubeless tyres which are a huge plus for the buyers. The Orange Ember’s first half is finished in Black. So, the front mudguard, headlamp, silencer, half fuel tank and the engine is all finished in Black. The “Royal Enfield” logo on the fuel tank, rear mudguard and the toolbox are coloured in Orange.

Then there is the Metallo Silver which gets chrome for the silencer, engine, lower half of the front shock absorbers and the headlight. The fuel tank is unique as it gets a silver finish with vertical striping and “Royal Enfield” coloured in Red. It also gets red striping on the alloy wheels. The front and rear mudguard, toolbox and the upper half of the front suspension are finished in Black. The new colours have been priced at Rs. 1,83,164 ex-showroom. Both of the new colours also get a single-piece seat instead of the usual two-piece.

Royal Enfield will soon be launching an all-new generation of the Classic series. The new motorcycle has been spied on the Indian roads and should get launched in 2021. It is based on an all-new platform and will get the same new engine that we all have loved on the Meteor 350. There are also rumours about the Tripper Navigation system, making its way to the new-gen Royal Enfield Classic.