Royal Enfield EV: Brand studying market expectations before launch

Royal Enfield is currently studying customer expectations for its upcoming electric two-wheeler models. According to an official of Eicher Motors, which owns Royal Enfield, the input costs have stabilized to some extent and the manufacturers are expecting increased demand in the upcoming festive season.

Royal Enfield EV: Brand studying market expectations before launch

Royal Enfield EV: Brand studying market expectations before launch However, he also mentioned that Royal Enfield is not in a hurry to launch new electric models.

An older report on MoneyControl suggests that Royal Enfield has been evaluating the segment for quite some time now. However, the company is still evaluating the right segment in which the bike can be launched.

Royal Enfield also says that they have created a few prototypes of electric motorcycles. The brand also says that electric motorcycles will surely be launched in the market. However, the question of ‘when’ still remains. For the first electric motorcycle, Royal Enfield has already considered a few segments as per an official.

Mainstream manufacturers like Hero MotorCorp, Bajaj, TVS, Suzuki and Yamaha are yet to launch an electric motorcycle in the market. Electric scooters are available from Bajaj and Hero Electric. However, the majority of scooters in the Indian electric scooter market are from new players.

Currently, start-ups ruling the EV space

Currently, the growing market is dominated by affordable electric scooters in India. Start-ups like Ather Energy, Ola Electric, Tork Motors, Revolt, Okinawa, Ultraviolette and Intellicorp already have their products in the market or are working to launch their EV motorcycle in the near future.

The market size of electric two-wheelers is also increasing with time. Last year, the electric two-wheeler market saw a jump of around 20 percent. In terms of volumes, the total sales were somewhere around 152,000 units compared to the Financial Year of last year. Mainstream manufacturers are also working on electric vehicles but no one except for Royal Enfield has shared their future strategy.

All-new Bullet 350 coming soon


After launching the all-new Hunter 350, Royal Enfield might launch the much-awaited update for the most iconic model in its glorious history, the Bullet 350.

The design of the new Royal Enfield Bullet 350 has received some subtle tweaks, without compromising the traditional essence of the motorcycle. It continues to retain a rounded headlamp and fuel tank and triangular side panels with rounded edges.

The new Royal Enfield Bullet 350 will ditch the current 346cc powertrain for the new single-cylinder, air-cooled, 349cc J-Series engine, which has already made its presence in the Meteor, Classic and Hunter. With a power output of 20.2 PS and a peak torque output of 27 Nm, this new engine feels much more refined and vibration-free compared to the current old-gen engine of the Bullet 350.

The new Royal Enfield Bullet 350 might retain the current suspension unit, comprising telescopic forks at the front and hydraulic coil springs at the rear. The brakes too are expected to be the same, with the Bullet 350 not getting a rear disc brake. With a front disc and rear drum brake setup, the Bullet 350 might continue to feature only a single-channel ABS. The tyres, however, are expected to grow in width but will be narrower than the tyres of Classic 350.