Royal Enfield, the biggest manufacturer of motorcycles above the 300cc segment in India is also the oldest motorcycle brand in the world. The Indian manufacturer is now working to launch new products in the market and has even formed a team to develop electric motorcycles. The team is also evaluating the best segment to enter the world of electric motorcycles. This evaluation will help Royal Enfield to evaluate the price for their first product in the market.
According to MoneyControl, Royal Enfield has been evaluating the segment for quite some time now. However, the company is still evaluating the right segment in which the bike can be launched. Royal Enfield also says that they have created a few prototypes of the electric motorcycles. The brand also says that electric motorcycles will surely be launched in the market. However, the question of ‘when’ still remains. For the first electric motorcycle, Royal Enfield has already considered a few segments as per an official.
Speaking to Moneycontrol, Vinod Dasari, Chief Executive Officer, Royal Enfield said,
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“Electric is something we have been thinking about for quite some time. We are trying to figure out exactly which segment is the right segment for us. Electric is something we take very seriously. It is not about whether electric (mobility) will come or not but it’s a question of ‘when’. We did make some prototypes, we have looked at several segments and we will be adding to the team in the near future,”
Mainstream manufacturers like Hero MotorCorp, Bajaj, TVS, Suzuki and Yamaha are yet to launch an electric motorcycle in the market. Electric scooters are available from Bajaj and Hero Electric. However, the majority of scooters in the Indian electric scooter market are from new players. Currently, the growing market is dominated by affordable electric scooters in India. Start-ups like Ather Energy, Tork Motors, Revolt, Okinawa, Ultraviolette and Intellicorp already have their products in the market or are working to launch their EV motorcycle in the near future.
The size of the electric two-wheelers is also increasing with time. Last year, the electric two-wheeler market saw a jump of around 20 percent. In terms of volumes, the total sales were somewhere around 152,000 units compared to the Financial Year of last year. Mainstream manufacturers are also working on the electric vehicles but no one except for Royal Enfield has shared their future-strategy.
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