Royal Enfield’s Garage Cafe in Goa is now open for business. The Garage Cafe, which was conceptualized 2 years ago, was opened for patrons about a couple of weeks ago. Even non-bikers can visit the garage cafe. It’s open to tall. The Garage Cafe is divided into three main sections.
One section is the cafe which serves food and beverages. The other section is the museum that highlights the motorcycle brand’s rich history of over 100 years, and included vintage Royal Enfield motorcycle exhibits. Another section deals with motorcycle customization, and also sells Royal Enfield-branded accessories and apparel.
Presently, the Royal Enfield Garage Cafe’s working hours are restricted to 10 hours a day – 9 AM to 1 PM, and then from 7 PM until 12 midnight. More shifts will be added in future. The cafe is situated in the popular Calangute area of Goa, which is thronged by tourists throughout the year.
The exact address of the cafe is as follows,
560, Villa Rodrigues, Arpora-Baga Creek Road, Arpora, Bardez, Goa. The cafe can be reached through the following phone numbers: +91 9823139488 and +91 9833418672.
The idea behind the garage cafe in Goa is to make the Royal Enfield brand more popular and also give both bikers and non-bikers a place to engage with the brand and its motorcycles. New motorcycles may also be showcased at the cafe in future, and even bookings may be taken.
Also, if successful, this cafe is likely to be replicated in other parts of India. In the past, there have been similar but unsuccessful attempts by automakers to run branded cafes. Fiat attempted this with the Fiat Caffe. It remains to be seen if Royal Enfield manages to make this cafe popular enough and open similar joints in other parts of the country.