Amidst the global pandemic of COVID-19, automobile manufacturers are launching innovative ways to provide service to the customers. Royal Enfield, the biggest seller of motorcycles in the 250cc and above segment in India has announced a unique Service on Wheels that will allow the customers to service their bikes at home.
Service on Wheels initiative has been started with mobile service-ready motorcycles that have been purpose-built for the job. Several Royal Enfield motorcycles have been modified to carry tools, equipment and even spare parts. As per Royal Enfield, the service on wheels will be able to provide 80% of the all typical service and repair requirements at the doorstep of the customers.
The customers will be able to choose scheduled maintenance service, minor repairs, critical component testing, replacement of parts, electrical diagnosis, and more. All the jobs will be handled by the professional and Royal Enfield will provide as much as 12 months warranty on the repaired items. To book the service, the customers can get in touch with any of the Royal Enfield dealerships in their vicinity.
Speaking on the launch of this new initiative, Mr Lalit Malik, Chief Commercial Officer, Royal Enfield, said,
“Customer Satisfaction through Retail and Service Excellence is a huge focus for Royal Enfield. We are committed to constantly enhancing the purchase and ownership experience and the brand interface for the customer. Last year, we launched 600 new Studio Stores to take the brand retail experience all the way to tier II and tier III towns across the country. The recent launch of several service initiatives, and the launch of Service on Wheels today, endeavours to enhance the service experience for the customer in a way that is hassle-free and convenient without compromising on service quality. We will continue to innovate and add value to the overall consumer experience journey through the implementation of various sales and service ideas going forward.”
Royal Enfield will also offer contactless purchase and service experience. People can now sit in their home and ask for test rides and also do e-payment to ensure that there is no contact. The manufacturer will also offer pick-up and drop facilities for regular service. Royal Enfield’s ‘Ride Sure’ program offers 3 attractive ownership packages for a worry-free motorcycling experience. Customers can opt for an Extended Warranty package of an additional 2 years or 20,000 km, over and above the standard warranty. Royal Enfield also offers contactless vehicle servicing with pick-up and drop facilities available at its dealerships.