Royal Enfield is all set to enter the superbike market. The retro motorcycle giant has currently code-named four new models under development as J, P, Q and K. Of these bikes, K represents the 700cc+ range of superbikes that Royal Enfield will use to target the likes of Harley-Davidson and Triumph.
Model J will mainly be a successor of the Classic 350, Thunderbird and Bullet range. The architecture of Model P will be reserved for the development of 650 cc bikes such as the Interceptor 650 and Continental GT 650. By 2020-2021, Royal Enfield will roll out their big engine bikes based on Model Q and K. While Model Q will go up against the Triumph Thruxton in the 1200cc segment, the Model K will be placed between Model P and Q with bikes ranging from 700cc-1000cc.
Royal Enfield is the most successful premium bike brand in India. Currently, Royal Enfield has captured about 90% market share in the 200-500cc bike segment. Royal Enfield plans to launch around a dozen new models in the span of next 3-5 years. A special team is working tirelessly on the development of these bikes. The company plans to totally revamp its 350cc to 500cc range of bikes. The move towards higher displacement motorcycles is meant to open up international markets, from which only 2 % of Royal Enfield’s current volumes come from.
Royal Enfield, along with the development of big bikes, is in a quest to attract big talent in the biking industry. Recently, Shubhranshu Singh was appointed as head of global brands. The company is also talking to Vimal Sumbly – former head of Triumph in India, to lead its Asia-Pacific business. Rod Copes also joined the company a few years back after leaving Harley-Davidson to take care of the North-American operations for Enfield. The company believes that people like these can contribute to better sales volumes in the future.