The iconic Indian motorcycle brand Royal Enfield recently rounded off the second edition of its designing platform – ArtofMotorcycling. The company launched the first season of this creative campaign in 2020 with an aim to fuel creativity amongst the artists, creators and motorcycling enthusiasts. This year Royal Enfield received more than 15,000 entries for its campaign resulting in a jump of more than 50 percent from its previous year’s tally. A total of 6 winning designs have been handpicked by a jury of 4 prominent members in addition to the Royal Enfield community.
This year the ArtofMotorcycling jury comprised of the celebrated fashion designer duo Shantnu & Nikhil, Ace Photographer Bobby Joshi and renowned visual artist Vimal Chandran. The jury along with the entire Royal Enfield community picked 3 winning designs that will co-create a range with Royal Enfield.
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The winners are – Harsh Namdeo from Madhya Pradesh, Ekant Singh from Noida and Gautam Gajbar of Mumbai. In addition, the jury also picked three more designs and designers that will be receiving an opportunity to have an internship at Royal Enfield. The winners for the internship are Prashant Singh of New Delhi, Abhirath NC of Kerala and Prathamesh Rumaji Shedge of Mumbai.
Upon the announcement of winners of the campaign, Mr. Puneet Sood, National Business Head North and West India, Nepal, Bhutan & Global Head Apparel Business said, “As a brand, Royal Enfield has always stood for self-expression. Our motorcycles have been the perfect canvas for customisation.
The genesis of #ArtOfMotorcycling was to celebrate the ethos of exploration and motorcycling through the lens of art. Like the first season we have received an awe-inspiring response to this season as well, with more than 15 thousand registrations. We are very excited to note that 8 out of every 10 participants were non-Royal Enfield owners and the majority participation came from small towns. The platform through the medium of art and motorcycling has indeed resulted in bringing together diverse communities, cutting across barriers like age, profession and geography.”
The Chennai based motorcycle producer commenced the first Art Of Motorcycling campaign back in 2020 in an attempt to provide a unique platform to the upcoming generation of talented designers, artists, illustrators, and motorcycling enthusiasts of India. The company aimed this campaign to become a way for real motorcycling aficionados to showcase their true passion and love for motorbikes. Royal Enfield wanted the motorheads across the nation to share their tales from their journeys in a creative form. So far the campaign has proved itself to be a huge success for Royal Enfield as it has provided the company with a great amount of exposure.
Royal Enfield has been taking initiatives like this for a while now and some of the previous campaigns from the brand include the Chifumi’s Art Tour 2016, Ronny Sen’s Highway Star 2017, Tank Project 2017, projects at Wheels & Waves 2017, Aid of Asia’s endangered elephants 2018 and many more. Royal Enfield has now become a synonym of freedom and adventure lifestyle in India.
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