The Tata Aria is now being offered with a discount of up to Rs. 2 lakh. This is discounts being offered by dealers and includes a cash discount of Rs. 1.60 lakh, plus an exchange bonus of up to Rs. 40,000.
Post the discount the base Tata Aria Pure 4×2 variant which was earlier priced at Rs. 11.61 lakh is now available for Rs. 10.01 lakh (ex-showroom Delhi) and at Rs.9.61 lakh if you avail the exchange bonus. This is a definite move by Tata to clear as much stock as possible before the New Year rolls in. CarToq spoke to a Tata dealer who confirmed that this discount is uniform and applies across variants on both the 4×2 and 4×4 Aria models.
This discount makes the top-trim Tata Aria Pride 4×4 which was earlier priced at Rs. 15.85 lakh a more affordable option at Rs. 14.25 lakh (not including the exchange bonus). This is also a great move as bookings for the Mahindra XUV500, which is one of the Aria’s key rivals, will reopen only in January. So does this discount make the Aria a more attractive option, when compared to its competitors like the Innova and the recently launched XUV500? Let’s find out!
Tata Aria vs. Toyota Innova
The base Toyota Innova 2.5 EV MS is priced at Rs. 8.74 lakh which is a whole Rs. 1.27 lakh cheaper than the base variant of the Aria which is now priced at Rs.10.01 lakh. However the Aria has much more in terms of features than the Innova across variants and is also a more powerful car.
The Innova has a 2,494 cc engine that produces 101 bhp of power at 3600 rpm and 200 Nm of torque at 1400-3400 rpm. The Aria on the other hand has a 2,179 cc engine that produces 138 bhp of power at 4,000 rpm and 320 Nm of torque at 1750-2700 rpm. So the Aria is a better vehicle but the Innova is still more attractive in terms of price. Read more about how the Aria stands up to the Innova here.
Tata Aria vs. Mahindra XUV500
The Mahindra XUV500 has received an amazing response and is much better looking car than the Aria and it is also one car that can take on the Aria even in terms of features. The base W6 variant of the XUV500 is priced at Rs. 10.80 lakh which is Rs.79,000 more than the price of the equivalent Aria variant (Rs.10.01 lakh). Read our Tata Aria versus Mahindra XUV500 story here.
However the Aria offers much more space and is also a tad better when it comes to ride and comfort. The XUV500 has a clear advantage over the Aria as far as design and appeal are concerned. The Aria even with its unique design loses its ground to the XUV500’s masculine design and the XUV feels much more like an SUV. The XUV500 is clearly the more popular crossover.
Do you think the Aria is more attractive with a massive cash discount of Rs. 1.60 lakh? Would you buy an Aria instead of the Innova or XUV? Share your views in the comments section below.