South Korean car maker Hyundai is said to be considering the launch of its flagship Genesis luxury sedan in India. If launched here, the Genesis will be the highest priced Hyundai ever sold in India. The Genesis is likely to arrive through the completely built unit route as the luxury car is more of a brand builder for Hyundai, with quite a limited sales potential.
If and when launched here, the Genesis could start at about 45 lakh rupees, enticing buyers with size, luxury and value card. Larger than a BMW 5-Series luxury sedan, the Hyundai Genesis is likely to be served up at 3-Series money. The Genesis luxury sedan is in its second generation and the all-new 2nd gen car model was unveiled earlier this year, at Detroit Motor Show.
Hyundai now sells the Genesis under its own brand rather than selling the Genesis range as a standalone, luxury offering, like say a Lexus by Toyota, or Infiniti by Nissan. This change in tack makes the 2015 Genesis the flagship car of Brand Hyundai. The 2nd generation Genesis luxury sedan is based on an all new platform configured to support an all wheel drive mechanism.
The car also gets a new monocoque chassis that Hyundai claims is more rigid than the one on the BMW 5-Series, a car known for its impeccable handling. The 2015 Genesis also benefits from improved suspension that gets active damping and two modes, Normal and Sports. Hyundai has taken ride quality and handling very seriously in the 2015 Genesis and the car has been fine tuned at various race tracks of the world, including the hallowed Nurburgring, where Hyundai now has a test facility aimed at improving ride and handling characteristics of its cars.
In terms of design, the 2015 Genesis features the Fluidic Sculpture version 2.0, and is the first car in the Hyundai line up to do so. The revised Fluidic design language is more restrained than before, adopting a distinct Europe meets the Orient look and feel by going easy on the curves. Under the hood, the 2015 Genesis is offered with two petrol engines, a 3.8 liter V6 unit that churns out 311 Bhp of peak power and 397 Nm of peak torque, and a 5 liter V8 unit that outputs 420 Bhp of peak power and 520 Nm of peak torque. Both engines get gas direct injection as standard and an 8 speed automatic gearbox with paddle shifters, driving the rear wheels. An all wheel drive layout is offered on the US-spec models of the Genesis.