Volkswagen group owned Czech automaker Skoda is developing a 7 seat luxury SUV, code-named the A-Plus. Based on the Volskwagen group’s MQB platform, the A-Plus 7 seat SUV will be Skoda’s iteration of the production-spec Volkswagen CrossBlue concept. The Skoda A-Plus SUV is expected to be priced above the Yeti in terms of positioning, but will undercut a key rival, the Hyundai Santa Fe luxury crossover. In other words, a value pricing strategy is being chalked out for Skoda’s latest SUV offering.
4 cylinder turbo petrol and turbo diesel engines will power the new Skoda SUV, which is expected to make its international debut in 2016. Skoda’s strategy for India has been one that has shifted focus to the Czech automaker’s luxury range of cars. In light of this, the new Skoda A-Plus SUV may make it to Indian shores through the completely knocked down (CKD) kit assembly route. However sharp pricing will be the need of the day if Skoda intends to make the A-Plus SUV a success in the Indian market.
The A-Plus SUV is likely to slot in alongside Superb in terms of price and positioning. The luxurious and spacious Skoda Superb has been well accepted in India. The A-Plus also has a similar chance of success if it gets sharp pricing, which Skoda’s value pricing approach suggests. Also, the Snowman moniker that has been bandied around as the brand under which the new A-Plus SUV will be positioned, isn’t likely to make the cut on the production version of the Skoda SUV. Skoda is yet to firm up plans for a third SUV, which will be smaller than the Yeti and be an entry-level model for the automaker’s SUV range.