Skoda Auto organizes ‘If you drink, we drive’ campaign

Skoda Auto India has launched a unique value added service called ‘If you drink, we drive’ for the period of April 27^th – May 27^th, 2012. By this chauffer service, Skoda car owners who drive their cars to venues such as clubs and restaurants can avail a free drop to home in their own cars.

“Skoda’s ‘If You Drink, We Drive’ program is an extension of this endeavor to promote safe and responsible driving amongst Skoda owners, without them having to miss out on the fun element of watching the games,” Kamal Basu, head – marketing, Skoda Auto India said.

He added that safety is one of Skoda’s core philosophies and spreading awareness about safe driving has been of utmost importance to the company. The chauffer service is offered only to those customers who will be driving to the venues in their Skoda models. Also read: Skoda Fabia Scout; variants and prices across five major cities

The chauffer service has been announced in a period where IPL cricket matches are being conducted across the country. Chauffer service would be of great help to Skoda owners who watch the IPL matches live telecast in clubs and hotels. The chauffer service can also help in avoiding road accidents due to drunken driving.