To celebrate the one-year anniversary of its highly successful new mid-size sedan, the Slavia, the Czech automaker Škoda Auto has launched the all-new Slavia Anniversary Edition at a price of Rs 17,27,999. The company has also launched a new variant for its other successful product, the mid-size SUV, Kushaq, called the Kushaq Lava Blue Edition at Rs 17,99,000. The all-new Skoda Slavia Anniversary Edition features Skoda’s highly popular and classy shade of Lava Blue. The same color will also be offered with the Skoda Kushaq Edition. This will be the first time that the new Skoda Škoda’s India 2.0 cars get this signature shade.
The Slavia Anniversary Edition comes equipped with all of the comfort and safety features of the Style version but with additional embellishments and sits on top of it. Meanwhile, the new Kushaq Edition will be positioned between the Monte Carlo and Kushaq Style variants. Both vehicles will have front and rear mudflaps, and the front grille ribs will be finished in chrome. On the trunk and the lower portion of the doors, there will be a chrome trim. While the Kushaq will get an “Edition” plaque at the B-pillar, the Slavia gets a foil with “Anniversary Edition” branding.
On the interior, the Slavia also gets an ‘Anniversary Edition’ scuff plate and an Anniversary Edition emblem on seat cushions. In the driver’s footwell area of the Anniversary edition, the car will also come equipped with Aluminium pedals. A 25.4 cm Skoda Infotainment system with Wireless SmartLink and Skoda Play Apps will still dominate the dashboard. A 380-watt audio system and a subwoofer will also be included with the system.
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Furthermore, the Kushaq will receive the scuff plate with the ‘KUSHAQ’ inscription. Additionally, customers will further get themed, premium textile mats and cushion pillows in the cabin of both the SUV and the sedan. The Kushaq Edition will also feature a puddle lamp in each of its doors that projects a Škoda logo while illuminating the ground below. Both models will be available only with the 1.5-litre EVO-generation, four-cylinder turbo-petrol engine making 150 bhp of power and 250 Nm of torque. No other drivetrain options will be available with both cars.
Commenting on the launch of the new vehicles, Petr Šolc, Brand Director, Škoda Auto India, stated, “We continue with our product offensive strategy with all-new editions of the Kushaq and Slavia, which are instrumental in our growth ambitions in India. Since their introduction, both of our INDIA 2.0 cars have set new benchmarks in safety, and we are leading the class when it comes to safety in India. Together with our no-compromise safety strategy, the cars stand out for their driving dynamics and design.”
He further added, “Keeping our product range fresh and contemporary, in line with customer preferences, plays a pivotal role in our path towards growing the Škoda brand in 2023 and onwards. And these new product actions on the Kushaq and Slavia are a step in that direction, providing further value and choice to our customers and fans. We will be bringing new special editions and product refreshments to the market on a regular basis and continue with our growth momentum.”
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