India is one of the growing market for automobile manufacturer and we have seen the entry of several new manufacturers in the past. Manufacturers like Kia, MG and many others came to India to explore the potential. This is not the first time we have seen anything like this. In the past there have been several manufacturers like PAL, HML who had brought international models and introduced as Indian versions. One such car that was popular in the 70’s was Standard Herald sedan. It is not in sale anymore and is considered a vintage car. There are still several examples of well maintained Standard Herald in India. Here we have a video that shows a Mark III Standard Herald sedan in motion.
Video has been uploaded by Jubin Joshi on his youtube channel and it shows how well maintained this Standard Herald actually is. Standard Herald was actually manufactured by Chennai based Standard Motor Products India Limited (SMPIL) in India. Herald was actually a model manufactured by British car manufacturer Triumph. Standard Motors were using the parts that were imported from Britain initially. Later on they made several changes to the car to make it more relevant in the Indian market. The video shows a Mark III Standard Herald which was specifically made for Indian customers.
The condition of the car seen in the video looks extremely good. The whole car has been repainted in a violet finish and there is no sign of rust on the whole car. The front bumper, hood or bonnet and the side fenders are all made of fiberglass. The hood and the fender is a single unit which can be opened by pulling the chrome finished lever on either side of the fenders. Once that lever has been pulled, the whole front end can be lifted and that opens the complete engine area and also exposes the frame.
What made Mark III Herald different from the older version was its design itself. All the other versions were getting a -door four seater design whereas the Mark III got rear doors which was more convenient and Indian customers like it that way. The car seen in the video is a 1972 model Standard Herald. The car looks well maintained both from outside and inside.
The round headlamps with eye brow like line chrome strip running all over the bonnet. There is chrome strip in the middle of bonnet and the Standard logo is also placed on the hood. All these elements are maintained well by the owner. The video also shows the rear where it gets a shark fin design for the tail lamps and the chrome plated hubcaps can also be seen on the car. Overall, this is one of the well maintained Standard Herald Mark III sedans that you can find in the country.
Standard Herald came with a petrol engine. Initially it got a 948-cc engine that generated 34.5 Bhp, then came a 1147-cc engine which generated 39 Bhp and finally it got a 42 Bhp generating 1296-cc engine. After Herald, Standard Motor also manufactured cars like Gazel and 2000 for Indian market.