The latest season of the Indian Premier League concluded recently with the MS Dhoni-led Chennai Super Kings lifting the championship trophy for the third time. Tata Nexon was the official partner of this season of the Indian Premier League. Sunil Narine of Kolkata Knight Riders bagged the Super Striker award for his impressive performance in the nail-biting match between Sunrisers Hyderabad and Kolkata Knight Riders. The cricketer has been presented a Tata Nexon SUV along with a trophy.
Sunil Narine struck 29 off 10 balls to give KKR’s chase a flying start against Hyderabad Sunrisers. While KKR couldn’t make it to the finals of this season of the IPL, Sunil Narine’s high strike rate helped him bag the Tata Nexon Super Striker title. Sunil recorded a strike rate of 190. Like we said, Tata Nexon was the official partner of the IPL 2018 season. The Board of Control for Cricket in India (BCCI) and Tata Motors recently entered a new partnership, as per which the Tata Nexon sub-4 meter compact SUV has become the official partner of the Vivo Indian Premier League for the next three years.
It’s after a really long time that Tata Motors has associated itself with cricket. The Nexon has already been quick with establishing itself in the market, and its association with IPL is sure to help it grab more eyeballs. Highlights of the Nexon SUV include an attractive design, modern engines, a long list of features, and a fairly spacious cabin. IPL, which has been a fairly popular format of cricket, should help the Nexon gain popularity.
Speaking on the Nexon’s association with IPL, Mayank Pareek, President Passenger Vehicle Business Unit, Tata Motors, said,
We are delighted to have our Level Nex performing brand Tata Nexon be associated with IPL, one of the biggest sporting event in the country that gives brands a very effective, large-scale platform to connect with its consumers. Cricket is the most celebrated sport in India and the IPL is all about Superlative Performance, which is also the mantra for the Tata Nexon. We are on an aggressive growth curve currently and would like to ride on the cricket wave to further strengthen our brand among the younger customer groups. We have big plans to capture the audience attention On-ground, On-Air and across Digital and we hope drive value from this association.
Image source – IPLT20