Sometimes, good cars simply don’t sell. And on some occasions, these poor sellers become superflops, especially when measured against their competitors. Today, we’ll take a look at five superflop cars and SUVs of 2015, and at what’s stopping from them becoming successful.
The Lodgy is larger than both the Maruti Ertiga and the Honda Mobilio. It sits in Innova-class as far as dimensions go, and is much cheaper than the best selling Toyota MPV. Moreover, the Lodgy is lighter, more powerful, fuel efficient and faster too. Renault priced the MPV much lower than what Toyota asks for the Innova. Yet, the Lodgy is a flop, a big flop. The MPV is selling at discounts of over 1 lakh rupees, and yet not finding enough takers. In contrast, the Innova continues to sell very strongly, with no let up in demand despite an all-new model due for launch soon.
Fiat Punto Abarth
Indian car enthusiasts are more talkers than doers, said one of our stories. And the Punto Abarth’s poor run at the hustings prompted us to say so. While Fiat isn’t willing to divulge exact sales numbers of the high performance hatchback, a few samplings of enthusiast chatter across car forums in the country reveal that the demand for this car is quite low. This is shame, for the Punto Abarth is one of the most involving cars to drive in the sub-20 lakh rupee segments. The car is also reasonably priced, considering the performance on tap.
The Tata Bolt B+ segment hatchback started out as a Swift competitor, and still competes with the Swift, with the only difference being that the Tata hatch is now selling at a steep discount. The Swift meanwhile, is selling strongly. The Bolt looks more like a slightly tweaked Vista than an all-new car. That pulled the car down right away and made it “old wine in a new bottle” as far as the buyer was concerned. A sharper price tag could’ve helped by Tata Motors decided to price the Bolt close to the Swift, and this didn’t help things.
Fiat Avventura Abarth
Hatchback based crossovers haven’t done well in India, and Fiat tried to load up one more trick to one such vehicle. The Avventura got the Abarth treatment, which made it instantly faster than all it’s competitors. The Avventura Abarth is also very practical, which means that it even has enough appeal for hot hatchback buyers looking for an all-round, go-anywhere everyday car. However, not many seem to be interested in a high performance, high ground clearance package, and like the Punto Abarth, the Avventura Abarth is finding few takers.
Tata Safari Storme Facelift
A facelift is meant to make a vehicle more attractive, thereby perking sales up. This hasn’t been the case with the slow selling Safari Storme, whose facelift has little to spur sales. The negligible boost in sales numbers after the facelift makes the Storme Refresh another flop of 2015 from Tata Motors. One reason is the slow, incremental changes that Tata is effecting onto the Storme. While the 400 Nm state of tune for the 2.2 liter Varicor turbo diesel engine should have come earlier, Tata prevaricated and this has hit the Storme quite hard.
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