Maruti kicked off the Auto Expo by showcasing its small SUV codenamed XA Alpha. The sub-4 meter SUV will likely be powered by K-Series petrol and multijet diesel engines both of which combined will help lower sticker price and running costs.
So can XA Alpha help Maruti steal market share from premium hatchbacks and compact sedans?
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It has the looks—it has more aspirational appeal than a Tata Manza or Ford Fiesta. If only Maruti can price it in the expected Rs. 5-7 lakh range. And bring it quickly enough—with Ford EcoSport unveiled yesterday, there is bound to be a lot of excitement around the newly emerging small SUV segment.
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