Suzuki displayed the Kizashi premium sedan at the Auto Expo 2010 at Pragati Maidan, New Delhi.
Note that this was more like a preview – the company has not made up its mind about a potential launch of the Suzuki Kizashi in India. The car attracted quite a sizeable crowd at the Auto Expo. The most asked question was about the expected price, and the Suzuki guys around said it would be around Rs 12.5 lakh. They sounded very confident about an India launch of the sedan.
However, officially, Suzuki has not confirmed this. According to the company, the company is looking at a launch alright, and will take a decision soon. Read our earlier article on the Suzuki Kizashi for more details.
Shinzo Nakanishi, MD, Maruti Suzuki India said that the company is looking at a launch, and will possibly introduce the car at the end of 2010 or the beginning of 2011.
If launched in India, the Suzuki Kizashi – at that expected price of Rs 12.5 lakh – will pose serious competition to the Chevrolet Cruze and Honda Civic. Not to mention higher end cars like the Honda Accord or the Volkswagen Jetta.
Currently, Maruti Suzuki’s costliest vehicle in India is the Grand Vitara SUV. The company’s attempts to enter the higher segments were the Suzuki Baleno and the SX4 both of which sold reasonably well, but the Kizashi is positioned even higher.
The Suzuki Kizashi employs the same engine as in the Grand Vitara mated to a six speed automatic transmission.
Unlike most Maruti Suzuki vehicles in India, the Suzuki Kizashi really offers a premium design which should go down well with buyers who are interested in cars in this segment.
We would definitely like to see the Kizashi in India – Suzuki does not produce bad cars, and Kizashi, we think, has the potential to change the manufacturer’s image in India as a manufacturer of reliable, cheap small cars.
The company’s other launches at the Auto Expo 2010 include the Maruti Suzuki Concept RIII small MPV, and the Eeco – a new version of the Maruti Versa van.
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