All the vehicle manufacturers in India have slowly begun resuming operations in their manufacturing plants and dealerships post the lockdown. Suzuki Motorcycles India has now come up with a new initiative ‘Suzuki at your Doorstep‘ – a program that allows the customer a better buying experience during and post COVID-19 lockdown. This is not a new thing and many manufacturers have already started similar initiatives a couple of months ago. This program provides doorstep sales and after sales services to its customer.
How does it work?
This ‘Suzuki at your Doorstep’ program is integrated within SMIPL’s official website https://www.suzukimotorcycle.
Speaking about this new initiative, Mr. Koichiro Hirao, Managing Director, Suzuki Motorcycle India Pvt Ltd said,
We are pleased to introduce ‘Suzuki at your doorstep’ program that enables customers to purchase their desired two-wheeler as per their convenience through their mobile phones and laptops. The online booking, doorstep delivery and service of Suzuki vehicles has been introduced keeping the safety and well being of our customers and employees at the core of the initiative. With our online sales solution, we look forward to bring in positivity in two-wheeler segment and the overall industry post Covid-19.
This program will be expanded to over 112 cities where purchasing a Suzuki two-wheeler will be simplified. There will be 5-steps process involving booking of desired Suzuki product, followed by color selection, then location and dealer selection, choosing the payment mode and finally choosing the date and time. Customers can book a product of their choice by paying the booking amount and full payment of ex-showroom price. It will also offer easy financing options online in future.
Additionally, test-rides vehicles will be properly sanitized to ensure everyone’s safety and limit human contact. ‘Suzuki at your Doorstep’ program will also shortly offer easy online financing on online purchase of any vehicle. To provide a better experience to customer, Suzuki will provide doorstep assistance for minor faults or regular servicing excluding washing. Customers within 5 km radius of the dealership can avail doorstep vehicle pick up and drop or can visit the dealership with prior appointment to ensure social distancing.
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