Currently retaining the second spot on the country’s largest automotive manufacturers list – Tata Motors Limited has recently announced that it has added a total of 160 new service workshops for passenger vehicles in FY 21-22. The Indian automaker stated that with the addition of these new workshops it has reached a total of 705 operational service centres as on 1st April 2022. Tata Motors added that this expansion has now enabled the brand to increase its service coverage across 485 cities, meanwhile, increasing the number of cars serviced in FY22 by 30% as compared to the last fiscal.
The company has also announced the launch of EzServe, a unique customer-friendly two-wheeler-based service concept that seeks to give customers a safe and hassle-free service experience right at their doorstep. This new EzServe service from Tata Motors will provide a number of advantages to the expansive customer base of the brand. The services will include basic servicing, speedy repairs, and problem resolution at their preferred location. EzServe will also assist Tata Motors to enhance its customer retention and encourage customer happiness by saving customers time and effort and offering them with low-cost yearly maintenance packages.
The carmaker stated that the EzServe unit comes with a comprehensive package that includes three utility boxes that are affixed to the back of the bike. Spare components, a vacuum cleaner, a jack and jack stand, and many hand tools are all put within these crates to help the servicemen to provide quality service. Tata Motors also said that it will ensure that the senior technicians giving the service are well-dressed and have suitable identification cards.
Furthermore, the Company has streamlined the process of registering repair orders at workshops by digitizing it to ensure customer convenience. The workshops have been designed to respond to customer inquiries quickly, offer cost estimates, and operate in tandem with the company’s Service Connect App, which allows consumers to send real-time data to the appropriate after-sales teams. This app also provides contactless service assistance for online services such as booking, car pick-up requests, vehicle repair progress updates, and checking repair estimates for planned and frequent works, among others.
Mr Dimple Mehta – Head, Customer Care, Domestic and International Business, Tata Motors Passenger Vehicles Ltd. during the announcement said, “We at Tata Motors have extensively expanded our service network in the last 12 months to cater to our customer needs pan India. Our endeavour is to enhance service touchpoints with focus on shorter formats to make us adequately close to our Tata Motors customers.”
He further added, “We are delighted to introduce the unique EzServe initiative that aims at quick redressal of customer grievances at their doorstep. This two-wheeler-based service concept helps in reaching out to customers in smaller cluster locations. In addition to the above, Tata Motors has been periodically rolling out an array of customer-friendly initiatives that are aimed to enhance experience and ensure absolute peace of mind. We are confident that this concept will create a better relationship and engagement with our customers and help us in attaining more consumer loyalty.”