Tata Altroz Dark Edition: New TVC released

Tata Motors is one of India’s leading car manufacturer. They have a variety of products in their portfolio and they are known for their build quality. Harrier was one f their anticipated products and it was well received among buyers. Later, Tata introduced a Black edition version of the Harrier which made it even more popular among buyers. Backed by its success, Tata Motors finally decided to introduce Dark Edition versions of their other popular models like Nexon, Nexon EV and Altroz. These cars were launched in the market very recently and Tata has now officially released a new TV commercial for the Altroz Dark Edition.

The video has been shared by Tata Motors on their YouTube channel. Altroz is a premium hatchback and it competes with cars like Hyundai i20, Maruti Baleno, Honda Jazz and Volkswagen Polo in the segment. Altroz was already popular in the segment for its build quality. It is one of the safest car in the segment with a 5 star rating at Global NCAP crash test. It is available with two petrol and one diesel engine options. Earlier this year, Tata launched the turbo petrol version of Altroz i-Turbo in the market.

The Dark Edition of the Altroz is the same as regular Altroz in terms of design. Tata has now made some cosmetic changes to the hatchback to differentiate it from the regular version. The main attraction here is the gloss black paint job. Tata calls it Cosmo Dark colour. All the chrome and silver elements on the Altroz have been blacked out in the Dark Edition. The front grille gets a dark chrome humanity line which adds to the premium look of the car.

Altroz continues to offer projector headlamps and fog lamps and LED DRLs are positioned below it. The Dark Edition also gets a “#Dark” Mascot on the side fender. The other differentiating factor are the 16 inch blacked out alloy wheels. The tail lamps remains the same but the Altroz badging on the boot has been blacked out here.

Just like the exterior, interior on the Altroz Dark edition also carry a black theme. There are piano black finished elements on the dashboard which gives it a premium look. The Dark Edition is based on the top-end XZ+ variant which means, it comes with all the features like touchscreen infotainment screen, multi-function steering wheel, cruise control, keyless entry, wearable key and so on. There is Altroz badging seen on the dashboard as well. Tata offers black premium leatherette upholstery with Altroz Dark Edition. The seats get blue stitching and #Dark embroidery on headrests. Overall, the Dark Edition looks pretty neat and gives Tata’s first premium hatchback a much more premium look.

Tata is also offering exclusive Dark Edition merchandise as well. As mentioned above, Tata Altroz is available with three engine options. The Dark Edition is available with XZ+ trim of 1.2 litre naturally aspirated petrol and the 1.2 litre turbo petrol engine options. None of the engine options in Altroz come with automatic transmission.

Ajeesh Kuttan

Ajeesh, started 6 years ago with as an eager journalist passionate about bikes. His skills now encompass both bikes and cars, producing timely news reports spanning the auto sector. Beyond writing, Ajeesh excels in video production. Together with Shantonil, he participates in first drives and test drives for new car launches. (Full bio)