Tata Motors is all set to launch their all-new premium hatchback in India this month. Altroz will compete with the likes of Maruti Suzuki Baleno, Hyundai Elite i20, Honda Jazz in the segment. It is a feature loaded premium hatchback and has few tricks up its sleeves. We have one such video here from Tata Motors that shows Guenter Butschek, CEO and MD, Tata Motors and Mayank Pareek, President Passenger Vehicle Business Unit, Tata Motors are trying to have a conversation with the Altroz.
The video shows Mr. Butschek and Mr. Pareek both coming towards the Altroz and sitting inside the all-new Altroz. Mr. Pareek then starts talking to the car using the Google Assistant in the Altroz. The voice bot in the car helps the passenger access the details about the Tata Altroz like colours, bootspace and booking a test drive and so on using voice commands. The voice functions through the touchscreen infotainment system that supports Android Auto and Apple CarPlay. In order to use this feature, the customer must have an Android phone connected to the infotainment screen or else he/she can simply ask google assistant on his/her phone as well.
Tata is entering the premium hatchback segment a bit late, but they are making sure that they come up with latest product with features that others don’t offer. Tata Altroz has unique features like Drive modes, 90 degree wide opening doors, 7-inch digital instrument cluster, Automatic rain sensing wipers and a wearable key.
Altroz is based on the Advanced Modular Platform (AMP), which will underpin a range of upcoming Tata cars, crossovers, MPVs and compact SUVs. The car is quite spacious and comes with a solid build quality that most of the current generation Tata cars offer. Altroz will be offered with two engine options: a 1.2 liter naturally aspirated triple cylinder petrol with 86 Bhp-113 Nm, and a 1.5 liter-4 cylinder turbocharged diesel with 89 Bhp-200 Nm. Both engines get 5 speed manual gearboxes as standard.
No automatic transmission is available as of now, but is expected to get one in future. Tata has already started taking the bookings and will be launching the Altroz on 22 January 2020. Just like other Tata Motors product, Altroz is also expected to be priced competitively. Tata is also working on an Electric version of Altroz which it had showcased in a Motor Show abroad earlier in 2019. The Altroz EV is likely to be launched in a year.