Tata Altroz: Check out the premium hatchback’s latest TVC

Tata Altroz is the latest offering in the premium hatchback segment and it competes with the like of Maruti Suzuki Baleno, Toyota Glanza, Hyundai Elite i20, Honda Jazz in the segment. Tata recently announced the price for the Altroz premium hatchback and it starts from Rs 5.29 lakh and goes up to Rs 9.29 lakh ex-showroom. Even before its price was announced Tata had released couple of videos with various internet celebrities and actors featuring with the Altroz. Now we have an official TVC from Tata Motors for the all-new Altroz premium hatchback.

https://www.youtube.com/watch?v=yIvCaCbqFPQ

The TVC focuses on the inspiration behind the design philosophy of the Altroz. The TVC focuses on how premium the Altroz hatchback is. It shows the automatic headlamps with projector type lights. The 90 degree wide opening doors that were inspired from the wings of the bird Albatross. The black and sporty looking roof and ORVMs, ambient lighting on the inside, the airy cabin and so on.

The TVC then talks about the safety angle of the car. Tata with all their cars stresses on the safety angle and Altroz is no different. The Altroz is the safest car in it’s segment. The car recently got a 5 star in Global NCAP crash test rating. From the beginning Tata had been marketing the Altroz as a car that other manufacturers will look up to and will set a benchmark or standard for the cars that will be launched in the future. In terms of safety Tata Altroz is well equipped. Even the base trims get dual airbags, ABS and EBD as standard along with parking sensors at the rear.

The Altroz is a premium hatchback that looks good and drives good. It is based on Tata’s ALFA platform and gets unique design as part of Impact 2.0 design philosophy. The car looks sharp and sleek and looks extremely good. The car gets features like 16-inch alloy wheels, projector type headlamps, auto headlamps, rain sensing wipers, touchscreen infotainment system with Android auto and Apple CarPlay.

In terms of engine, Tata Altroz gets a 1.2 litre petrol and a 1.5 litre diesel engine. The naturally aspirated petrol engine produces 85 PS and 114 Nm of torque and the turbocharged diesel unit generates 90 PS and 200 Nm of torque. Altroz is only available with a manual gearbox. An automatic gearbox – a dual clutch unit – will be made available in about a year from now. Only the petrol engine is likely to get the new automatic gearbox.