Tata Motors, one of the biggest car manufacturers in India is currently working on a slew of upcoming cars for the Indian market. The first of the launches that will happen in the market is the all-new Altroz hatchback. Tata has announced that the launch will officially happen on January 2020 but it is yet to reveal the exact date.
Tata will officially unveil the Indian-spec Altroz next month and the bookings are expected to start soon after. The launch strategy will be similar to the Tata Harrier, which was launched earlier this year in the Indian market. Tata Motors started accepting the bookings for the Harrier much before the official launch of the vehicle and amassed thousands of pre-booking.
The all-new Altroz will be the brand’s first premium hatchback. It will compete with the likes of Maruti Suzuki Baleno, Hyundai Elite i20 and Honda Jazz in the Indian market. The all-new Altroz is the first vehicle that will utilise the ALFA platform of the brand. Since Tata has always been aggressive when it comes to pricing, we can expect the Altroz to be the most affordable vehicle in the segment.
Tata Motors has officially started releasing the teaser videos of the upcoming Altroz and it looks similar to the pre-production Altroz that was showcased by the manufacturer at the 2019 Geneva Motor Show. The vehicle has been caught testing multiple times under a camouflage on the Indian roads too. It follows the IMPACT 2.0 design language and gets a sleek, streamlined design. The front of the Altroz looks smooth with the headlamps smoothly integrated to the grille. The bumper gets huge fog lamps and LED DRL that give it a split headlamp illusion. Tata is expected to offer all-LED headlamps on the top-end version of the Altroz. At the rear, the new car gets a futuristic design. There is a thick black stripe that connects both the LED tail lamps of the car. From the side, the Altroz gets large windows and looks quite good.
On the inside, the Tata Altroz will follow a similar design theme as the Tata Harrier. It gets a floating-type, touchscreen infotainment system in the middle and contrasting highlights on the AC vents. The background interior colour of the Altroz remains black. Other than that, the vehicle gets a similar analogue-digital hybrid infotainment system similar to the Harrier. However, it will be a slightly of boxy shape.
Tata is expected to offer as many as three engine options. There will be two petrol engines and a diesel engine. The lower-end variants are likely to get the naturally aspirated 1.2-litre petrol engine while the higher-end variants will get the turbocharged version of the engine. The diesel variants will get the 1.5-litre engine. All the engine options will comply with the BS6 norms.