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Tata Motors releases new TVC for Altroz premium hatchback

Tata Motors has gained a lot of popularity in the market in the past for their build quality. Tata has been marketing their vehicles using this point. One of the new vehicle that Tata launched earlier this year was the Altroz premium hatchback. Like many other Tata vehicles, it also has a new design language and is popular among the buyers for its build quality. The Altroz is Tata’s first premium hatchback and it competes with cars like Maruti Baleno, recently launched Hyundai i20, Volkswagen Polo, Honda Jazz and so on. Tata has now released a new TVC for Altroz that focuses on the safety angle.

The video has been uploaded by Tata Motors on their official youtube channel. The video starts by showing the design and features of the Altroz premium hatchback. Tata Altroz is the second vehicle in Tata’s line up to get a 5 star rating in Global NCAP crash test. With this rating in place, the Altroz is now the safest car in the premium hatchback segment.

The TVC also mentions features like automatic headlamps, ambient lighting, touchscreen inotainment screen, multi function steering wheel and 90 degree wide opening doors. Tata Altroz gets Impact 2.0 design philosophy. The headlamps are quite sleek and the LED DRLs are integrated with fog lamps below them. The thick gloss black strip that runs from the front to the rear below window is called the comet line.

Another unique thing about Altroz is the platform itself. It is based on ALFA platform and is the first vehicle to use it.  It is a flexible platform and if needed, Tata can easily use the same platform for their future sedans, SUVs or even MPVs. Upcoming Hornbill micro SUV based on HBX concept that was showcased at the expo earlier this year also uses the same platform.

Tata has been stressing a lot on the safety part in their cars. It comes with features like dual front airbags, ABS with EBD, reverse parking sensors, high speed alert system as standard. The Altroz is now available with a petrol and diesel engine options. The petrol version gets a 12 litre naturally aspirated unit that generates 85 Ps and 114 Nm of torque. The 1.5 litre diesel engine generates 90 Ps and 200 Nm of peak torque. As of now, Tata Altroz is not offered with an automatic transmission. A turbocharged petrol version of Altroz is expected to be launched in the market soon and it might come with a DCT twin clutch automatic gearbox option as well. The turbocharged version of the Tata Altroz Petrol is expected to be launched  by the end of this year. Customer deliveries are likely to begin from early next year. Tata Motors is also planning to launch an electric version of the car. The Altroz Electric was showcased at the 2020 Indian Auto Expo, and the production version is expected next year.