Tata Motors is all set to launch their premium hatchback Altroz in India later this month. It is one of the first launches from the home grown manufacturer this year. As it is a premium hatchback, Altroz competes with cars like Maruti Suzuki Baleno, Toyota Glanza, Hyundai elite i20, Honda Jazz in the segment. Tata Motors has released a couple of promo videos for the Altroz before the launch and here we have one such video starring Model /Actress Nora Fatehi.
The promo video from Tata Motors highlights or stresses on the ‘Gold Standard’ that the Altroz will set when it gets launched. It starts by showing the actress doing a photo shoot and later after finishing the work she moves towards the Altroz. She then gets in and starts driving the car and the video shows the exterior design of the Altroz in the video.
It shows how stylish does the Altroz look and focuses on elements like the headlamp, DRLs, front grille, rear and so on. Tata Motors want to set up a standard that none of the others in the segment has done before and want Altroz to be a car that the future car makers will look up to.The video then shows glimpses of the interiors like, the layered dashboard, ambient lighting on the dashbaord area, touchscreen infotainment system, push start button, AC controls and steering wheel with controls mounted on it.
Tata Altroz is based on the 45X concept that was showcased in Auto Expo in 2018. It is built on Tata’s Advanced Modular Platform (AMP). Altroz when launched will offer number of features like, Drive modes, 90 degree wide opening doors, 7-inch digital instrument cluster, Automatic rain sensing wipers and a wearable key that the competition does not offer at the moment.
Tata Altroz will be available in both petrol and diesel engine options. Altroz petrol will get a 1.2L naturally aspirated 3-cylinder engine producing 86 Bhp and 113 Nm of torque. The diesel Altroz will get a 1.5L turbocharged diesel engine producing 89 Bhp and 200 Nm of peak torque. Altroz will only be getting a manual transmission at the moment but might get a DCT gearbox in future. Tata Motors have already started taking bookings and will be launching the car on 22 January 2020.
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