Tata recently released a video trolling the rivals like the Maruti Suzuki Baleno and the Hyundai i20. Now, a new video released by Tata Motors is asking its fans to get involved in tagging Tata Motors on the competitor’s social media platforms.
After the first video that used Maruti Suzuki Baleno and the Hyundai i20 under the red wraps and the Altroz asking for “crash date” directly, the new video urges fan to tag the rivals. The new video asks the fans to “Set Altroz up on a Crash date with rivals”. Tata Motors did not name any of the rivals in the new video though.
Tata Motors has even shared what the fans can do to set up the crash date. The video asks the fans to comment on the social media handles of the rivals or send a tweet directly to the rivals with these words – “It’s time you went on a CrashDate with @TataAltrozOfficial”.
This is not the first that time that Tata Motors has directly targetted the rivals on the social media platforms. In the past, they have released quite a few videos targetting rival cars, especially from the Maruti Suzuki stable.
Tata has targetted the Maruti Suzuki S-Presso and the WagonR in the past on social media platforms. Maruti Suzuki even replied to one of these posts by sharing the sales data of its cars. But lately, they have kept quiet about such trolling from Tata Motors. Hyundai, on the other hand, has not responded to any of the posts made by Tata Motors targetting its vehicles. They continue to ignore the new posts too.
Such banters is uncommon in the automobile market in India but many international brands have done similar exchanges in the past. Germany’s biggest automobile brands – Mercedes-Benz, Audi and BMW have been involved in such exchanges online and even got into print media and signage wars too. Many BMW advertisements target Mercedes-Benz directly while Mercedes-Benz ads target the rivals. On occasions like Halloween, such banters are quite common and has in fact become a regular affaire. However, these manufacturers do not forget to appreciate each other on special occasions too.
On completing 100 years, BMW congratulated Mercedes-Benz for constant competition. Also, BMW released a video thanking Dieter Zetsche, CEO of Mercedes-Benz in 2019 when he retired. In the video, BMW also poked fun at Mercedes-Benz saying that Dieter is finally free to drive a BMW.
Trolling based on safety ratings
Tata Motors is currently the only manufacturer that has two 5-star safety rated vehicles on sale. The safety rating is provided by Global NCAP that started testing the cars sold in the Indian market under the “Safer Cars for India” campaign.
Tata Nexon became the first car in the Indian market to receive the five-star safety rating by Global NCAP. Later, the Altroz become the first hatchback to receive the perfect rating from Global NCAP. The Altroz is currently the only hatchback to enjoy the five-star safety rating. However, Mahindra XUV300 is currently the safest vehicle in the Indian market with the highest score in the crash test.