Tata Altroz became the first premium hatchback to be launched by Tata Motors in India. The all-new Altroz, which was launched in the market in January 2020 takes on the likes of Maruti Suzuki Baleno and Hyundai Elite i20 hatchbacks. Tata Altroz is the first car in the segment to offer five-star safety rating according to Global NCAP. Well, Tata has released a new TVC that directly takes on the rivals – Maruti Suzuki Baleno, Hyundai Elite i20 and the Toyota Glanza.
The new TVC was released on Father’s Day and it takes a dig on Maruti Suzuki Baleno, Hyundai Elite i20 and the Toyota Glanza. The Tata Altroz also boasts about its five-star rated safety features in the same TVC.
The all-new Altroz is powered by both petrol and diesel engine options. The petrol variants are powered by a 1.2-litre naturally-aspirated petrol engine while the diesel variants get the 1.5-litre turbocharged diesel engine. Tata only offers a manual transmission with both the engine options but plans to launch an automatic version of the petrol variants soon. Tata is planning to launch a more powerful version of the Altroz petrol that will be powered by a 1.2-litre Revotron turbo-petrol engine. It is the same engine that is available with the Tata Nexon SUV. It generates a maximum power of 110 PS and 170 Nm of peak torque. However, in the Altroz, it will be de-tuned to produce around 102 PS of maximum and around 140 Nm of peak torque.
The petrol variants of the Altroz produce a maximum power of 86 PS and peak torque of 113 Nm. The diesel variants generate a maximum of 90 PS and peak torque of 200 Nm. The Altroz is priced between Rs 5.29 lakhs and Rs 9.29 lakhs, ex-showroom, Delhi. This makes the Altroz a value-for-money product.
The feature list of the Altroz is quite long and there are quite a few useful features. It includes sleek LED projector lamps with LED DRL, LED tail lamps, dual-tone alloy wheels, 90-degree wide-opening doors, Analogue-digital instrument cluster, dual airbags, touchscreen infotainment system and more such features.
The Altroz is the first car to be based on the ALFA-Arc platform and it will become the base of many upcoming Tata cars in the future. Tata Motors also plans to launch the all-new HBX concept based production car later this year, which will take on the cars like Renault Kwid in the Indian market.