The Altroz is homegrown manufacturer Tata Motors’ first ever product into the premium hatchback segment. It was launched recently and is the safest premium hatchback in the country with 5-star Global NCAP crash test rating. The car got launched recently and the prices start at Rs 5.29 lakh which makes it cheaper than the competition and goes up till Rs 9.29 lakh ex-showroom. Since the car has been officially launched, Tata has started releasing new TVC for the car and this time around they have one featuring renowned Bollywood actor Siddharth Malhotra.
The ad starts by showing a Tata Altroz coming to a stop at a traffic signal and then it shows actor Siddharth Malhotra sitting in it. The signals then turn all-green and the Altroz starts moving forward. it then shows sleek headlamp, front grille, fog lamps and DRLs on the front. The comet line of the car is also shown in the video. The actor then takes it to an explores route and ends up at the beach and then he opens the wide 90 degree opening front door and comes out. The TVC is all all about setting a gold standard and this according to the TVC was actor’s way of setting it.
Tata Altroz is the first car based on ALFA platform. The unique styling and design that it gets is part of the Impact 2.0 design philosophy that we have seen on other Tata cars. The car looks sharp and sleek and looks extremely good. The car gets features like 16-inch alloy wheels, projector type headlamps, auto headlamps, rain sensing wipers, touchscreen infotainment system with Android auto and Apple CarPlay. The car also supports voice commands for certain features inside the car. It gets part digital part analog instrument cluster and the black contrasting add to the sportiness of the car.
Altroz is the safest premium hatchback in the segment and gets dual airbags, ABS and EBD as standard across the range along with rear parking camera and sensors for added convenience and safety. The Altroz is currently available with a 1.2 litre naturally aspirated petrol engine producing 85 PS and 114 Nm of torque and a 1.5 litre turbocharged petrol engine producing 90 PS and 200 Nm of torque. Both engines are mated to a 5-speed manual gearbox as standard. A win clutch automatic gearbox will be introduced at a later stage. Tata Motors also has plans to offer a 1.2 liter turbocharged petrol engine in the Altroz.